Tono de Marca

Aspirational, serene, and sophisticated. It communicates with an educated and mindful voice that is both elegant and understated. The language is evocative and sensual, aiming to create a feeling of tranquil luxury, merging luxury with a sense of responsibility.

Valores de Marca

• •Sustainability
• •Timeless Design
• •Understated Sensuality
• •Mindful Consumption
• •Quality and Craftsmanship

Mejores Prácticas

• •Embrace Evocative Language: Use a vocabulary that is serene, sophisticated, and sensory.
• •Lead with Values, Support with Features: Start with the 'why' (connection to nature, timelessness) before detailing the 'what' (recycled fabric, specific cut).
• •Maintain a Refined and Calm Tone: Avoid overly enthusiastic language, excessive exclamation points, or urgent calls-to-action.
• •Weave in Sustainability Seamlessly: Treat sustainability as an intrinsic quality of the product, not an add-on.
• •Highlight Longevity Over Trends: Consistently use phrases that emphasize the lasting nature of the swimwear, justifying its luxury positioning.

Percepción Social

SERENA DIEGO is perceived as a premium, eco-conscious swimwear brand for the discerning woman. It is seen as an authentic and ethical choice in the luxury market, with its sustainability commitment viewed as genuine. The brand is associated with an elegant lifestyle aware of its environmental impact, positioning its products as investment pieces.

Ejemplos de Copy

• •Where elegance meets the elements. Our latest design is crafted to feel like a second skin, made from regenerated fabrics that honor the very waters we swim in. Discover a silhouette that is both timeless and consciously made. #SerenaDiego #SustainableSwim #ConsciousLuxury
• •Designed for this season, and every season after. We create perennial swimwear for the woman who values enduring style and a lighter footprint. Wear the change. #TimelessDesign
• •Your swimwear should be as timeless as the ocean itself. SERENA DIEGO offers elegant, sustainable pieces designed to last. Join a community that cherishes the natural world. Enjoy 15% off your first order.
• •At SERENA DIEGO, our philosophy is simple: true luxury is sustainable. That’s why we’re a proud member of 1% for the Planet. Every piece you choose is more than just beautiful swimwear—it's a promise to protect the natural world we all adore. Thank you for being part of our journey.
• •An icon of understated sensuality. The Classic Balconette is shaped to provide elegant support and a timeless silhouette. Constructed with premium Italian recycled fabric, it offers a beautifully smooth feel against the skin while embodying our commitment to conscious luxury. A piece to be cherished for summers to come.