Tono de Marca

Enthusiastic & Knowledgeable, Approachable & Friendly, Trendy & Current, Helpful & Community-Oriented

Valores de Marca

• •Curation & Discovery: Offering a wide, well-researched selection of hard-to-find Asian beauty, indie skincare, and globally sourced items.
• •Quality Assurance: Emphasizing that products are well-formulated, researched, and tested.
• •Community Focus: Valuing customer feedback, highlighting "community picks," and fostering a sense of belonging for beauty enthusiasts.
• •Accessibility: Making unique and international beauty products available to a wider audience, particularly in the US market, through both online and physical stores.
• •Passion for Beauty: A genuine love for skincare and makeup, and a desire to share that with customers.

Mejores Prácticas

• •Stay Enthusiastic & Passionate: Let your genuine love for beauty shine through. Use exclamation points appropriately, and don't be afraid of positive, descriptive adjectives.
• •Be Inclusive & Approachable: Avoid overly technical jargon without explanation. If you use specific K-beauty terms, briefly define them or link to more info. Ensure the language feels welcoming to both skincare novices and experts.
• •Keep it Current & Conversational: Stay updated with beauty trends and lingo (especially on platforms like TikTok and Instagram). Use emojis where appropriate for the platform to add personality.
• •Focus on Solutions & Benefits: While mentioning cool ingredients is great, always tie it back to how the product helps the customer (e.g., "achieve glass skin," "calm irritation," "boost hydration").
• •Create a "Voice and Tone" Guideline: Document key phrases, words to use/avoid, the level of formality for different platforms, and examples of on-brand copy. Share this with anyone creating content for the brand to ensure consistency.

Percepción Social

Trusted Source for K-Beauty & J-Beauty, A "Candy Store" for Skincare Lovers, Knowledgeable & Helpful Staff/Service, Go-To for Specific/Hard-to-Find Items, Fair Pricing & Good Value

Ejemplos de Copy

• •✨ Your new holy grail has landed! ✨ Say hello to the [Product Name] by [Brand]! 👋 We've been testing this gem, and trust us, the hype is real. Perfect for [skin concern/benefit], its [key ingredient/texture] will leave your skin feeling [desired feeling]. Tap to shop or visit us in-store to explore the magic! #SentiSenti #KbeautyFinds #NewArrival #SkincareObsessed #[BrandName]
• •(Upbeat, trendy music) Come with us to senti senti in Williamsburg! 😍 Walls and walls of your K-beauty & J-beauty faves! From viral hits like [Popular Product] to hidden gems like [Niche Product], we've got your routine covered. What are you hoping to find? Let us know in the comments! 👇 #SentiSentiNYC #KbeautyShop #SkincareHaul #BeautyTok #MustHaveSkincare
• •Hey beauty lover, ready to glow? ✨ This week at senti senti, we're crushing hard on these game-changers. Discover the [Product Type] that everyone's talking about, the secret to [Benefit], and our curated faves to help you build your dream routine. P.S. Don't forget to check out our 'Community Picks' section online! Happy exploring!
• •Confused about essences vs. serums? 🤔 You're not alone! At senti senti, we love breaking down skincare steps. Essences are typically lighter and prep your skin, while serums deliver a concentrated dose of active ingredients. Both amazing, just different roles! What skincare step mystifies you the most? Ask us below! 👇 #Skincare101 #SentiSentiSecrets #KbeautyRoutine #HealthySkin
• •Meet your skin's new BFF: [Product Name]. This [Product Type] is packed with [Key Ingredient 1] and [Key Ingredient 2] to [Benefit 1] and [Benefit 2]. Lightweight, effective, and loved by our team – get ready for that senti senti glow! ✨