Tono de Marca

Artistic & Creative, Sophisticated yet Playful, Passionate & Enthusiastic, Approachable Luxury, Informative & Guiding

Valores de Marca

• •Artistry & Originality
• •Quality & Craftsmanship
• •Environmental Consciousness
• •Playfulness & Exploration
• •Customer Value & Connection
• •Integrity & Transparency
• •Continuous Improvement

Mejores Prácticas

• •Embrace Artistic Language: Use descriptive, evocative words that highlight the creative process, inspiration, and unique aesthetic of the designs. Think "hand-drawn," "painterly," "sculptural," "narrative," "whimsical."
• •Balance Sophistication with Warmth: Maintain a voice that is educated and appreciative of design history and quality, but also friendly, approachable, and passionate. Avoid overly academic or exclusive jargon.
• •Highlight Values: Consistently weave in key brand values like originality, American-made quality, eco-consciousness, and the joy of a well-designed space into product descriptions, social media, and "About Us" narratives.
• •Tell the Story: Share the narrative of the artist-founders, the inspiration behind collections, and the journey of a design from sketch to finished product. This adds depth and authenticity.
• •Be Visually Congruent: Ensure the copy's tone aligns with the visual identity. If the visuals are bold and playful, the copy should reflect that energy. If a specific collection is more serene and understated, the language should mirror that mood.

Percepción Social

Innovative & Unique, High-Quality & Artistic, Cool & Trend-Aware (but not fleetingly trendy), Inspiring & Creative, Positive Customer Experiences

Ejemplos de Copy

• •Instagram Post (Showcasing a new bold floral wallpaper): "Unleash your walls. Our new 'Wilds' collection isn't just wallpaper; it's a hand-painted story of nature's untamed beauty, crafted to bring vibrant artistry into your most cherished spaces. Dare to decorate differently. #FlatVernacular #ArtForYourWalls #BoldInteriors #MadeInUSA"
• •Website Product Description (For a subtly textured grasscloth): "Discover the quiet luxury of our latest grasscloth. Woven with natural fibers and inspired by the serene shifts of coastal light, this design brings an understated elegance and tactile warmth to any room. Each roll is a testament to sustainable craftsmanship, thoughtfully made to transform your home into a sanctuary."
• •Email Newsletter Snippet (Announcing a studio event): "Join us for an evening of pattern and play! We're opening our studio doors for a behind-the-scenes peek at how Flat Vernacular designs come to life. Meet Payton and Brian, explore new textures, and get inspired to infuse your world with a little more art. Because your space deserves to be as unique as you are."
• •Facebook Ad (Targeting interior designers): "Seeking the extraordinary for your next project? Flat Vernacular offers a distinct portfolio of artist-driven wallpapers and fabrics, merging classical refinement with a contemporary edge. Our made-to-order designs, crafted with eco-conscious materials in the USA, empower you to create truly bespoke interiors. Explore the collection and let's collaborate on something beautiful."
• •Pinterest Pin Description (For a whimsical children's wallpaper): "Spark their imagination! Our 'Little Adventures' wallpaper turns nurseries and playrooms into wonderlands. Hand-drawn characters and playful patterns, printed on durable, eco-friendly paper. Because even the smallest rooms deserve big personality. Pattern makes perfect!"