Tono de Marca

Serene, mindful, educational, poetic, evocative, informative, and respectful of tradition.

Valores de Marca

• •Authenticity
• •Quality
• •Wellness
• •Sustainability
• •Tradition
• •Connection

Mejores Prácticas

• •Embrace mindful language that evokes calm, intention, and presence, reinforcing wellness.
• •Consistently tell the story of origin, emphasizing sourcing from 'family farms in Japan' to highlight authenticity and personal connection.
• •Incorporate Japanese concepts like *wabi-sabi*, *umami*, and *ichigo ichie* to educate and deepen cultural appreciation.
• •Highlight sensory details using rich, evocative language (e.g., 'grassy notes,' 'toasty aroma,' 'mellow sweetness,' 'vibrant green').
• •Maintain a serene and clean aesthetic in all written content, using minimalist format, ample white space, and high-quality imagery to convey calm and sophistication.

Percepción Social

Premium, trustworthy, and mission-driven; a reliable source for authentic Japanese tea, valuing transparency and supporting small businesses, committed to sustainability; viewed as a purveyor of fine tea and an educator on Japanese tea culture.

Ejemplos de Copy

• •Come home to yourself. In the quiet moments of the day, find a gentle glow in every cup. Our Sencha, sourced from the sun-drenched hills of Shizuoka, is a simple reminder to pause, breathe, and reconnect. 🌿 #SenbirdTea #JapaneseTea #MindfulMoments
• •Wabi-Sabi in a Cup: Embrace Imperfect Beauty. In Japan, there is a belief in finding beauty in imperfection—*wabi-sabi*. Our handcrafted teaware, shaped by nature and time, embodies this philosophy. Each piece tells a story, a quiet reminder that what's irregular is often what makes something truly special. Discover the perfect home for your favorite tea.
• •Elevate your evening ritual with a touch of umami. Our Gyokuro is shade-grown with meticulous care by multi-generational farmers, a practice that yields a tea of unparalleled sweetness and depth. Allow its delicate notes to calm your mind and center your spirit. A rare taste of Japanese artistry.
• •From Our Family Farms to Your Cup. We travel across Japan to build lasting relationships with the families who dedicate their lives to the art of tea. Every sip you take supports their tradition and brings you an authentic taste of their craft.
• •Tired of bland, bagged tea? Experience the vibrant, pure flavors of Japan. Senbird Tea offers small-batch, loose-leaf teas sourced directly from artisanal farms. Taste the difference that quality and tradition make. Your daily ritual will never be the same. Shop our collection now.