Tono de Marca

Aspirational elegance and relatable celebration, balancing professional authority for B2B with emotive enchantment for B2C.

Valores de Marca

• •Quality and Craftsmanship
• •Elegance and Sophistication
• •Empowerment and Confidence
• •Partnership and Trust
• •Creating Memories

Mejores Prácticas

• •Use Dual Tonality: Maintain the professional, quality-focused tone for B2B communications and the aspirational, emotive tone for B2C-facing content to ensure the right message reaches the right audience.
• •Focus on 'The Moment': Consistently link the dresses to the experience, using words like 'memory,' 'moment,' 'magic,' and 'unforgettable.' The copy should sell not just a dress, but the feeling of wearing it on a once-in-a-lifetime night.
• •Weave in Values: Regularly include key value propositions in the copy, such as 'in-house design,' 'high-quality fabrics,' and 'celebrating individuality,' to reinforce the brand's commitment to quality and empowerment.
• •Emphasize Exclusivity and Aspiration: Make the audience feel they are getting something special. For boutiques, an 'exclusive, in-demand design'; for girls, a 'designer gown' that elevates their prom experience.
• •Maintain a Consistent Lexicon: Create a brand dictionary of preferred words like: elegance, sophistication, craftsmanship, empower, celebrate, magic, timeless, unforgettable, and enchanting. Consistent use solidifies the brand's voice.

Percepción Social

Selene Couture is perceived as a trusted, experienced, and significant UK wholesale supplier for boutiques. To consumers, it's seen as an enchanting, innovative designer of luxury, high-end prom and evening wear, known for its elegant and glamorous gowns, with a premium market position. The brand's digital presence is clean and professionally curated.

Ejemplos de Copy

• •The moment you find *the* dress. Our new Seraphina gown was designed to capture the light and everyone's attention. Crafted with intricate beading and flowing tulle, it’s more than a dress—it’s the start of a memory you'll treasure forever. Find your dream dress at a Selene Couture stockist near you. #SeleneCouture #Prom2026 #EveningGown #PromDress
• •Your Night, Your Magic. Prom is more than a dance; it’s a celebration of you. At Selene Couture, we design gowns that let your confidence shine. From timeless ballgowns to sleek, modern silhouettes, each dress is crafted to make you feel unforgettable. Discover the collection through our exclusive boutique partners. #SeleneMoment #PromInspiration
• •Just Unveiled: The SS26 Collection Your Customers Will Ask For by Name. Be the first to bring the magic of Selene Couture's Spring/Summer 2026 collection to your boutique. Featuring ethereal pastels, bold jewel tones, and our signature superior craftsmanship, these are the gowns destined to fly off the rails.
• •TikTok Video Concept: 'From final exams... to the final dance.' (Video depicts transition from casual to radiant in a Selene Couture gown, with trending audio). Caption: You earned it. Now it's time to celebrate. ✨ #promtransition #glowup #promdress #selenecouture #classof2026
• •Selene Couture: Where Elegance Meets Unforgettable. Meticulously crafted gowns designed to make your special night pure magic. Explore the new collection.