Tono de Marca

Empowering, Personal, and Appreciative

Valores de Marca

• •Empowerment
• •Safety & Security
• •Community
• •Entrepreneurship
• •Transparency

Mejores Prácticas

• •Lead with "Why": Always connect the products back to the core values of empowerment, safety, and peace of mind. The "why" (the owner's mission, the feeling of security) is more powerful than the "what" (the product features).
• •Keep Selena's Voice Central: The brand's biggest asset is its founder's authentic voice. All copy should sound like it's coming from her personal, grateful, and direct. Use "I" and "we" to maintain that connection, as seen in her TikTok videos.
• •Celebrate Your Customers: Continue to integrate user-generated content into marketing. Use customer testimonials and video clips (with permission) in ads, on the website, and in emails. Frame them as part of the "boutique family."
• •Use Empowering Language: Employ strong, positive, and affirming words. Phrases like "Take control," "Walk with confidence," "Your power," and "Feel secure" should be staples in the brand's vocabulary.
• •Emphasize the "Small Business" Angle: Continuously remind customers that they are supporting a small, Latina-owned, mom-run business. This is a powerful differentiator that builds loyalty and connects with conscious consumers. Highlight the "handmade" aspect to reinforce quality and care.

Percepción Social

The public perception of Selena's Safety Boutique is overwhelmingly positive and is shaped almost entirely by its TikTok presence. Customers perceive the brand as trustworthy and high-quality. The handmade nature of the keychains, combined with the stylish designs, is frequently praised. The brand is seen as authentic and relatable due to the personal involvement of the owner. Her story resonates with customers, particularly other mothers and young women. It is viewed as a community-centric brand that values its customers, rather than a faceless corporation. The active and grateful engagement with customer content is a key driver of this perception.

Ejemplos de Copy

• •Your safety should never compromise your style. Our new collection just dropped to give you peace of mind that looks as good as it feels. You are powerful, and your tools should be too. Tap to shop! #safetyfirst #selfdefenseforwomen #empowerment #smallbusinessowner
• •The "Aura" Beaded Safety Keychain - Your Guardian on the Go. Feel confident and secure wherever you go. The 'Aura' keychain isn't just an accessory; it's your personal safety companion. Lovingly handmade, it features a high-decibel personal alarm and a powerful pepper spray, all woven into a beautiful beaded wristlet. Because empowerment is your best accessory. Stay safe, stay stylish.
• •Style, Meet Safety. Shop our handmade self-defense keychains, designed by a mom with a mission to help every woman walk with confidence. Welcome to the boutique.
• •A little something for your peace of mind... Hi [Name], we saw you checked out the 'Nightfall' keychain. As a thank you for supporting our small business, here's 10% off to help you feel a little safer on us.
• •Don't Just Hope for Safety. Carry It. You are worth protecting. At Selena's Safety Boutique, we create more than just keychains we create confidence. Join thousands of women who have made their safety a priority. Shop our collection now.