Tono de Marca

Sophisticated, Elegant, and Aspirational.

Valores de Marca

• •Timeless Elegance
• •Refined Femininity
• •Quality Craftsmanship
• •Modernity
• •Effortless Sophistication

Mejores Prácticas

• •Employ an Elevated Lexicon: Use sophisticated and descriptive words (e.g., silhouette, fluid, refined, crafted, lustrous) instead of more common alternatives. This reinforces the brand's luxury positioning.
• •Focus on Sensory Details: Describe the feel of the fabric, the drape of the garment, and the experience of wearing it. Connect the product to feelings of confidence and elegance.
• •Emphasize Timelessness: Frame products as long-term investments rather than temporary trends. Use language like "wardrobe staple," "foundation piece," and "timeless design."
• •Maintain Visual and Textual Harmony: Ensure that the clean, minimalist, and elegant tone of the copy is always matched by high-quality, professional imagery that conveys the same message.
• •Be Concise and Refined: Just like the designs, the copy should be elegant and uncluttered. Use clear, impactful sentences and avoid overly long or complex paragraphs. White space is a powerful tool.

Percepción Social

The brand is perceived as high-quality, flattering, and feminine, perfect for special occasions. It is seen as aspirational, associated with luxury and a sophisticated lifestyle. Some considerations exist regarding sizing consistency.

Ejemplos de Copy

• •The art of the silhouette. Our Asymmetrical Cowl Gown, designed to move with fluid grace. The essence of modern elegance for your most memorable evenings. #SEIthelabel
• •Crafted from 100% lustrous silk, this blouse embodies effortless sophistication. Featuring a relaxed drape and refined button detailing, it’s a timeless foundation piece for any elevated wardrobe, transitioning seamlessly from day to night.
• •New Arrivals: The Study of Form and Fluidity
• •Beyond the Season: Discover pieces designed with timeless intention and modern elegance.
• •For the moments that matter. Discover SEI, a collection of refined, feminine pieces crafted to make a lasting impression. Your search for the perfect occasion dress ends here.