Tono de Marca

Inspirational and Motivational, Adventurous and Courageous, Community-Focused and Inclusive, Authentic and Vulnerable, Positive and Uplifting

Valores de Marca

• •Seeking Discomfort for Growth
• •Community and Connection
• •Authenticity and Self-Expression
• •Perseverance and Resilience
• •Making a Positive Impact
• •Accessibility
• •Sustainability

Mejores Prácticas

• •Always Circle Back to "Why": Every piece of copy should, explicitly or implicitly, connect back to the core mission of seeking discomfort for personal growth and connection. Ask: "How does this product/message help someone step out of their comfort zone?"
• •Use "You" and "We" to Foster Community: Address the audience directly and inclusively. Emphasize shared experiences and the collective journey of "Seekers." Phrases like "Join us," "We believe," "Your journey" reinforce this.
• •Embrace Storytelling: Share authentic stories from the community or the founders that illustrate the brand's values in action. Highlight transformations, challenges overcome, and connections made. This is more powerful than just stating values.
• •Keep it Action-Oriented and Empowering: Use strong verbs and encouraging language. The tone should make people feel capable and inspired to act, rather than intimidated. Focus on the positive outcomes of embracing discomfort.
• •Be Authentic and Transparent, Even with Challenges: If addressing issues (like product feedback or store downtimes, as seen with the EU store), maintain an honest and accountable tone. This builds trust and aligns with the value of authenticity.

Percepción Social

Strong Community Identification, Inspirational Message, Association with Yes Theory, Mixed Perceptions on Merchandise

Ejemplos de Copy

• •Social Media Post (Image: Person on a mountaintop at sunrise): The view from outside your comfort zone is always worth the climb. What fear will you conquer this week? #SeekDiscomfort #LoveOverFear #AdventureAwaits
• •Product Description (for a hoodie): More than just a hoodie, it's a reminder. A call to explore, to connect, to grow. Crafted for comfort on your journey into the uncomfortable. Join the worldwide family. #SeekDiscomfort #WearYourValues
• •Email Subject Line (for a new collection): New Arrivals: Gear Up for Your Next Leap.
• •Ad Headline (for a community event): Find Your Tribe. Face Your Fears. Seek Discomfort Together. [Event Link]
• •Instagram Story Poll: What does 'Seeking Discomfort' mean to you today? A) Trying something new B) Facing a fear C) Connecting with a stranger D) All of the above! #SeekerStories