Tono de Marca

Aspirational & Liberated, Effortless & Chic, Conscious & Mindful, Confident & Sexy, Free-Spirited & Wild-Natured (with a Laid-Back side)

Valores de Marca

• •Sustainability
• •Timeless Style over Trends
• •Quality Craftsmanship
• •Mindfulness & Intentionality
• •Empowerment & Confidence
• •Freedom & Escape

Mejores Prácticas

• •Embrace Evocative Language: Consistently use words that evoke freedom, escape, tranquility, confidence, and the "island way of life" (e.g., "liberated," "breezy," "sun-soaked," "timeless," "conscious," "unbridled spirit").
• •Highlight Core Values Seamlessly: Weave in mentions of sustainability, slow fashion, timeless design, and ethical production naturally within product descriptions, social media posts, and "About Us" narratives. Don't just state them; show how they manifest in the products and brand ethos.
• •Maintain an Aspirational yet Approachable Voice: While showcasing a desirable lifestyle, ensure the tone remains inviting and speaks to the "footloose creatives, the trendsetters, the idealists, the fearless". Avoid overly exclusive or unapproachable language.
• •Focus on "Feeling" as much as "Fashion": Emphasize how the clothes make the wearer *feel* – confident, sexy, free, mindful, in harmony with nature and their values.
• •Visual and Textual Harmony: Ensure all copywriting aligns with the brand's visual aesthetic (effortless, chic, natural, sun-drenched). The words should paint a picture that complements the images seen on Instagram, the website, and other visual platforms.

Percepción Social

Chic and High Quality, Ibiza-Inspired Lifestyle Brand, Sustainable and Ethical Choice, For the Modern, Conscious Woman, Innovative Retail

Ejemplos de Copy

• •Instagram Post Caption: "Shed the superfluous, embrace the sunshine. Our latest linen collection is more than just clothing; it's an invitation to live intentionally, beautifully. Discover pieces crafted to last, designed to liberate. #SecondSummerLabel #MadeToEscapeTheOrdinary #SustainableStyle"
• •Email Subject Line: "Your Perennial Wardrobe Awaits | Timeless Style from Second Summer"
• •Product Description (for a linen dress): "The Eivissa Dress: Float through your days with the effortless grace of an island breeze. Meticulously crafted from 100% pure linen, this timeless piece is designed for a liberated lifestyle and a perennial wardrobe. Feel confident, conscious, and utterly captivating. #SlowFashion #IbizaInspired"
• •Website Banner Text: "SECOND SUMMER: Beyond Fashion, A Lifestyle. Sustainable. Timeless. Infinitely You."
• •Facebook Ad Copy: "Tired of trends? Invest in timeless elegance with Second Summer. Our consciously curated collections of linen and sustainable swimwear are designed in the UK and ethically made, for women who are fearless, free-spirited, and ready to escape the ordinary. Shop your forever pieces now and enjoy 10% off your first order. #SecondSummer #ConsciousLuxury #EffortlessChic"