Tono de Marca

Passionate & Principled, Craft-focused & Authentic, Innovative & Forward-thinking, Educational & Storytelling, Refined & Understated, Approachable & Personal

Valores de Marca

• •Sustainability
• •Craftsmanship
• •British Provenance
• •Environmentalism & Biodiversity
• •Honesty & Transparency
• •Innovation
• •Longevity & Anti-Trend

Mejores Prácticas

• •Lead with Values: Always connect the product or message back to core values like sustainability, British provenance, and craftsmanship. Ensure the "why" behind the "what" is always present.
• •Tell the Story: Go beyond product features. Share the origin of the materials, the artisanal process, the environmental benefits, and the people involved. Make it personal and engaging.
• •Use Authentic & Specific Language: Avoid generic marketing speak. Use terms like "coppiced hazel," "British-grown ash," "carbon-negative," "biodiversity," "heirloom quality." Be precise about your sustainable practices.
• •Maintain a Passionate yet Refined Voice: Convey genuine enthusiasm for nature, materials, and craft, but maintain an articulate and sophisticated tone that reflects the quality and design integrity of the products.
• •Educate and Inspire: Use copy as an opportunity to inform your audience about the importance of sustainable forestry, craftsmanship, and conscious consumption. Inspire them to see their choices as impactful.

Percepción Social

Highly Respected & Influential, Authentic & Trustworthy, Innovative & Inspiring, High-Quality & Bespoke, Eco-Conscious & Ethical, Niche & Premium

Ejemplos de Copy

• •Headline: Beyond Furniture: Crafting a Greener Tomorrow, One Tree at a Time. Body: "At Sebastian Cox, every piece tells a story of British woodlands. We don't just make furniture; we cultivate forests, champion biodiversity, and design for a future where nature and craftsmanship thrive together. Discover heirloom pieces that embody our commitment to a regenerative world." Call to Action: Explore Our Collections.
• •Headline: Grown in Britain, Made for Generations. Body: "From our hands to your home, each Sebastian Cox creation is a testament to the beauty of sustainably managed British timber. We believe in wood that stores carbon, in designs that endure, and in a legacy of care for our planet. Invest in a piece of forever." Call to Action: Learn About Our Materials.
• •Headline: The Soul of the Woodland, Woven into Your Home. Body: "Imagine timber that not only graces your space but also revitalises ancient woodlands. Our 'nature-first' philosophy means every cut, every joint, every finish is considered for its impact and its integrity. This isn't just furniture; it's a piece of a living ecosystem." Call to Action: Visit Our Workshop (Now in Margate!).
• •Headline: More Than Making: Our Mission to Store Carbon, Beautifully. Body: "We're driven by a bold goal: to store 100 tonnes of CO2 in our furniture each year. By choosing Sebastian Cox, you're not just acquiring an exquisitely crafted piece; you're actively participating in a climate solution. Design that makes a difference." Call to Action: Read Our Manifesto.
• •Headline: Traditional as Radical: The Future of Design is Rooted in Nature. Body: "We look to ancient crafts and the wisdom of the woods to inspire contemporary, sustainable living. Coppiced hazel, British ash, innovative mycelium – these are the materials of a future where design and ecology are inseparable. Join us on this journey." Call to Action: Discover Our Innovations.