Tono de Marca

Playful and Engaging, Practical and Informative (for core products), Locally Connected (Hong Kong Focus), Accessible and Family-Friendly

Valores de Marca

• •Quality and Reliability
• •Partnership and Licensing Prowess
• •Customer Service
• •Tradition and Evolution
• •Joy and Lifestyle Enhancement

Mejores Prácticas

• •Embrace the Character Personalities: When writing about specific character lines (e.g., Disney, Sanrio), subtly incorporate the known traits or auras of those characters. For example, copy for Mickey Mouse could be upbeat and classic, while a Stitch product might have a more mischievous and fun tone.
• •Balance Playfulness with Practicality: While the characters bring the fun, remember the products (especially luggage) have functional benefits. Ensure copy mentions key features like durability, TSA locks, and capacity in a clear, concise way, even amidst playful language.
• •Use Vibrant and Evocative Language: Employ words that convey excitement, joy, adventure, and nostalgia, aligning with the emotional connection many have with the licensed characters.
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy matches the visual style of the product and any accompanying imagery. Bright, colorful visuals should be paired with enthusiastic and cheerful text.
• •Develop a Tone-of-Voice Guide: Create a simple internal guide that outlines the core brand personality (playful, reliable, character-focused) and provides examples of appropriate language, and perhaps words to avoid, to ensure consistency across all marketing communications, regardless of who is writing. This guide should also address how to adapt the tone slightly for different platforms (e.g., more casual on social media, slightly more formal for product descriptions on the main website).

Percepción Social

Associated with Popular Characters, Provider of Themed Merchandise, Established Hong Kong Brand, General Positive Association (implied)

Ejemplos de Copy

• •Travel with Magic! Your Favorite Disney Friends Now on Our Newest Luggage Collection! Body: Adventure awaits! Pack your dreams and your essentials in our durable and delightful new suitcases featuring Mickey, Elsa, and all your Disney pals. TSA-approved for worry-free journeys! #DisneyxMIHK #TravelInStyle
• •Hello Kitty, Hello Adventures! Sanrio Cuteness for Your Everyday. Body: From adorable travel pouches to charming shopping trolleys, carry a little bit of Sanrio happiness wherever you go. Explore the latest MIHK x Sanrio collection and make every day brighter! #SanrioMIHK #CuteAndPractical
• •Make Memories with Monchhichi! 🐒 Our Exclusive Luggage is Here! Body: Get ready for cuddly adventures! Our limited-edition Monchhichi suitcases are perfect for fans of all ages. Durable, stylish, and oh-so-cute – grab yours before they're gone! #MonchhichixMIHK #TravelBuddies
• •Pack Your Joy! Official Character Travel Gear at MIHK. Body: Why settle for boring bags? Explore our huge range of officially licensed Disney, Sanrio, and Hallmark travel accessories. Quality you can trust, characters you love. Visit us in-store or online! #MIHKTravel #CharacterLove
• •From Our Workshop to Your Wardrobe: Decades of Quality, Timeless Characters. Body: With a heritage in manufacturing since 1972, MIHK brings you travel and lifestyle essentials that blend durability with the magic of iconic characters. Travel confidently, travel with joy. #MIHKHeritage #LicensedToThrill