Tono de Marca

Aspirational, conscious, community-focused, positive, uplifting, authentic, passionate, friendly, and approachable, aiming to connect with consumers on a personal level.

Valores de Marca

• •Sustainability
• •Community
• •Quality and Style
• •Giving Back

Mejores Prácticas

• •Lead with Your Mission: Always tie your messaging back to your core values of sustainability and community. This is your unique selling proposition and what sets you apart.
• •Use Inclusive and Positive Language: Employ words that foster a sense of belonging and optimism. Phrases like "join us," "we believe," and "together we can" will reinforce your community-centric approach.
• •Tell Authentic Stories: Continue to share the founder's journey, behind-the-scenes content of your production process, and stories from your community. Authenticity builds trust and emotional connection.
• •Engage Your Audience: Even without active social media, you can foster community through your website. Encourage customers to share their "Seaciety" moments using a specific hashtag and feature them on your site.
• •Maintain a Consistent Visual Identity: Your visuals should match your tone. Use bright, natural, and inspiring imagery of people enjoying the beach and ocean. This will visually reinforce the aspirational and positive nature of your brand.

Percepción Social

Largely positive. The brand is seen as a mission-driven company with a strong environmental conscience, high-quality products, and an innovative, responsible image. The founder's personal involvement and transparent storytelling contribute to this favorable view. No evidence of significant negative sentiment or controversy.

Ejemplos de Copy

• •Wear the Change You Want to See in the Ocean. Our swim trunks are made for more than just looking good. They're crafted from 100% recycled plastic bottles, so you can take a stand for the planet with every wave you catch.
• •Join the Seaciety. We're more than just a brand; we're a community of ocean lovers, adventurers, and sun-seekers. Connect with a tribe that shares your passion for the sea and a commitment to protecting it.
• •Style That's as Good as the Feeling of Sand Between Your Toes. Discover our latest collection of vibrant, durable, and incredibly comfortable beachwear. Designed to keep up with your sun-soaked adventures, from sunrise to sunset.
• •From Plastic Waste to Your New Favorite Swimsuit. We transform harmful ocean plastics into premium swimwear without compromising on quality. Look good, feel good, and do good.
• •For the Endless Summer Soul. You're the first one in the water and the last one out. Our beachwear is made for those who live by the tides and for whom summer is a state of mind.