Tono de Marca

Aspirational, conscious, and sophisticated, while remaining approachable, family-oriented, and subtly rebellious.

Valores de Marca

• •Family
• •Sustainability
• •Quality and Functionality
• •Style and Elegance
• •Passion and Dedication

Mejores Prácticas

• •Always lead with the 'why': Start with the brand's purpose—family, sustainability, and style—before diving into product features.
• •Use evocative and aspirational language: Transport the audience to the beautiful destinations that inspire the collections.
• •Maintain a balance between luxury and accessibility: The tone should be sophisticated but not alienating, welcoming families into the brand's world.
• •Be transparent about sustainability and production: Clearly communicate the use of recycled materials and fair trade practices to build trust and reinforce brand values.
• •Incorporate the family story: Regularly reference the brand's origins to maintain an authentic and personal connection with the audience.

Percepción Social

Positive. Customers perceive the brand as a high-quality, durable, and unique luxury swimwear option that is also sustainable and safe for children. Its commitment to recycled materials and fair production, alongside its authentic family-owned business story, builds trust and a strong brand image.

Ejemplos de Copy

• •Inspired by the sun-drenched shores of the Amalfi Coast, our new collection is here. Crafted from recycled ocean plastic and offering UPF 50+ protection, it's elegance you can feel good about. #SeabassOfficial #SustainableSwimwear #LuxuryTravel
• •Create memories that last a lifetime in swimwear that's designed to protect. Our family collections are handmade with love in Portugal, ensuring your little ones are safe from the sun's rays, and our oceans are a little cleaner. #FamilyAdventures #SunSafe #EcoFriendly
• •The Men's UV Swim Shorts in 'Ocean Blue' are the perfect blend of style and function. Made with innovative SEAQUAL® YARN, these shorts are not only quick-drying and comfortable but also contribute to a cleaner planet. Featuring a tailored fit and a unique print, they're your ideal companion from the beach to the bar.
• •This summer, choose swimwear that tells a story. A story of family, of conscious choices, and of timeless style. Discover our latest arrivals and join the SEABASS club. #WearTheChange #FamilyFirst
• •At SEABASS official, we believe that fashion can be a force for good. That's why we've built our brand on the pillars of sustainability, fair trade, and family values. We're proud to create beautiful, high-quality swimwear that protects both our customers and our planet. #Sustainability #EthicalFashion #Bcorp