Tono de Marca

Established & Reputable, Artistic & Passionate, Friendly & Approachable, Community-Oriented & Local, Knowledgeable & Professional

Valores de Marca

• •Quality & Craftsmanship
• •Heritage & Legacy
• •Customer Satisfaction
• •Community Connection
• •Passion for Floristry & Plants
• •Natural Beauty & Artistry

Mejores Prácticas

• •Embrace Your Heritage: Consistently weave in elements of Scrim's long and rich history. Phrases like "A tradition since 1874," "Generations of floristry," or "Ottawa's historic florist" reinforce established trust and quality.
• •Speak with Passion and Artistry: Use descriptive, evocative language that reflects a genuine love for flowers and design. Words like "handcrafted," "artfully arranged," "inspired by nature," "vibrant," and "exquisite" can convey this.
• •Maintain a Friendly and Welcoming Voice: Whether it's a social media reply or website copy, ensure the tone is approachable and helpful. Address customers warmly and offer assistance readily.
• •Highlight Quality and Expertise: Subtly remind customers of the high standards for flowers and plants, and the skill of the floral designers. Mention "hand-selected blooms," "expertly crafted," or "our knowledgeable team."
• •Connect with the Community: Reference local Ottawa landmarks (like Elgin Street), seasons, or events where appropriate. Show that Scrim's is an integral part of the local fabric.

Percepción Social

Scrim's Florist is widely perceived as a venerable and highly reputable institution in Ottawa's floral scene. Customers and the public see them as a provider of high-quality, beautiful floral arrangements and plants, suitable for everyday occasions and significant events alike. They are viewed as trustworthy and reliable, a "go-to" florist for many, particularly for important events where quality is paramount. The brand is associated with a sense of tradition, local history, and enduring quality. There's an appreciation for their skilled florists and helpful staff. While considered a premium florist, the perception is generally that the price reflects the superior quality and service.

Ejemplos de Copy

• •Headline: A Century of Blooms, A Lifetime of Moments. Body: Since 1874, Scrim's Florist has been handcrafting Ottawa's most cherished floral memories. From joyful celebrations to heartfelt sympathies, trust our legacy of quality and artistry to express what words cannot. Visit us on Elgin Street or online.
• •Instagram Post Caption (with an image of a lush, artistic bouquet): Inspired by nature's own artistry. ✨ Each petal, every stem, thoughtfully chosen and arranged to bring a touch of timeless beauty to your day. What story will your flowers tell? #ScrimsFlorist #OttawaFlowers #FloralArtistry #HandcraftedBouquets #LegacyInBloom
• •Website Banner for Wedding Services: Your Dream Wedding, Blooming with Scrim's. With generations of experience, our dedicated floral designers will bring your vision to life with exquisite bouquets, stunning centrepieces, and unforgettable arrangements. Let's create something beautiful together. Schedule your consultation today.
• •Facebook Post (highlighting a new plant arrival): Say hello to the newest member of our plant family! 👋 This [Plant Name] is looking for a loving home in Ottawa. Our team is always here to share care tips to help your green friends thrive. Pop into the shop or send us a message! #ScrimsPlants #OttawaLocal #PlantLove #GreenThumb #CommunityBlooms
• •Email Subject Line for a Seasonal Promotion: Celebrate Spring's Arrival with Fresh Blooms from Scrim's! Body: Brighten your home or send a smile with our vibrant new collection of spring flowers. Hand-selected for quality and designed with passion, right here in the heart of Ottawa. Order today for a touch of seasonal joy.