Tono de Marca

Professional and Authoritative, yet Personable and Supportive. The brand speaks as an expert in its field, confident in its product's quality, balanced with an approachable demeanor that celebrates the craft of its professional clientele. Communication is respectful, direct, and friendly, avoiding overly casual slang while maintaining a non-corporate feel.

Valores de Marca

• •Quality and Craftsmanship
• •Expertise and Trust
• •Customer-Centricity
• •Passion for the Profession
• •American Workmanship

Mejores Prácticas

• •Lead with Expertise: Always communicate from a position of knowledge, using precise, confident language that reflects a deep understanding of shears and the hairstyling craft.
• •Champion the Stylist: Frame your customer as a skilled artist and professional. Empower them by celebrating their talent and positioning your tools as a means to elevate their work.
• •Balance Technical Specs with Tangible Benefits: When mentioning features, immediately connect them to a real-world benefit for the stylist (e.g., "VG-10 steel for an edge that lasts" or "ergonomic handle to reduce hand fatigue during long days").
• •Maintain the Personal Touch: Continue to leverage the founder's story and personal involvement. Reinforce the brand's trustworthy, non-corporate feel (e.g., by using phrases like "From Andrew and the team" or personal responses on social media).
• •Be Consistently Premium: Ensure every touchpoint, from photography to typography, reflects the high quality of the product. Visual and written language must always align with a premium, professional brand identity.

Percepción Social

Scissorpros is perceived as a reputable, high-end, and trustworthy provider of professional tools. The direct involvement of the founder, Andrew Szalay, is a significant factor, making customers feel they are dealing with a person who stands behind his product. They are seen as a reliable partner for a stylist's career, offering not just a product but also expert services and a commitment to quality that justifies their premium positioning.

Ejemplos de Copy

• •The cut is your signature. The tool is your pen. Introducing the 'Artisan' series. Forged for balance, hand-finished for precision, and designed to feel like an extension of your own hand. This isn't just steel; it's your new standard.
• •From the first cut of the morning to the final masterpiece of the day, your passion never fades. We see the incredible work you do, and it inspires us to ensure the tools you rely on are just as dedicated. Thank you to the Scissorpros family for trusting us with your craft. #Scissorpros #HairstylistLife #Craftsmanship
• •Your Tools, Perfected. Over 20 years of expertise in every pair of shears. Experience the difference that quality craftsmanship and a lifetime warranty make. Shop the collection.
• •A perfect cut requires a perfect edge. Over time, even the finest shears need an expert's touch to restore their factory precision. Trust the hands that designed them to bring them back to life. For a limited time, get 15% off our mail-in sharpening service. Let's keep your tools in peak condition.
• •Founded by a sharpener, not a salesman. At Scissorpros, we're obsessed with the perfect cut. It's why our founder, Andrew Szalay, has spent over two decades perfecting the art of the edge. Each pair of shears we sell is designed and hand-finished in the USA, backed by our expertise and a promise of unwavering quality.