Tono de Marca

Passionate & Authentic, Handmade & Personal, Practical & Solution-Oriented, Nature-Inspired & Evocative, Friendly & Approachable

Valores de Marca

• •Passion
• •Craftsmanship & Quality
• •Practicality & Innovation
• •Individuality & Uniqueness
• •Connection to Nature

Mejores Prácticas

• •Tell the Founder's Story: Continuously weave Anja's personal passion, her experience as a rider, and the origin of her designs into the narrative. This authentic voice is a core asset.
• •Use Evocative, Nature-Inspired Language: Continue using product names and descriptions that connect to the Black Forest, nature, and the joy of outdoor riding. This reinforces the brand's unique identity.
• •Emphasize "Handmade" and "Practical Solutions": Always highlight the craftsmanship, the fact that products are personally designed and tested, and how they solve specific problems for equestrians.
• •Maintain a Friendly, Relatable Voice: Write as if speaking to a fellow rider. Use "I" when appropriate (speaking as Anja) and address the audience directly ("you," "your ride"). Keep the language clear, warm, and approachable.
• •Show, Don't Just Tell, on Social Media: Pair descriptive, heartfelt captions with high-quality images and videos of the products in use, ideally in scenic, natural equestrian settings. This visually reinforces the brand values and tone.

Percepción Social

Niche & Specialized, Trustworthy & High-Quality, Creative & Charming, Supportive of Small Business

Ejemplos de Copy

• •Instagram Post (Image: Product in use on a scenic trail ride): Born from the trail, made for your ride. ✨ Our 'Schluckspecht' bottle holder isn't just an accessory; it's a trusty companion for every adventure, keeping your refreshment secure while you soak in the beauty of the ride. Designed by a rider, for riders. What's your must-have for a perfect trail day? #Schwarzwaldpony #HandmadeHorseGear #TrailRidingEssentials #EquestrianLife #PassionForHorses
• •Product Description (for a new saddlebag): Tired of juggling essentials on your rides? Meet the 'Waldläufer' (Forest Runner) saddlebag – your new handmade partner for organized adventures. Crafted from durable, weather-resistant Cordura, this bag is thoughtfully designed from my own experiences out with Gigjar. Plenty of room, smart compartments, and easy attachment. Because your focus should be on the path ahead, not what you're carrying. #SchwarzwaldponyManufaktur #RiderSolutions #HandmadeQuality #EquestrianGear
• •"About Us" Snippet for Website/Social Media: It all started with a passion for horses and a sewing machine. I'm Anja, the heart and hands behind Schwarzwaldpony. Every stitch, every design is born from my own rides and the desire for practical, beautiful gear that truly works. This isn't just a shop; it's a piece of my equestrian heart, shared with you. #SchwarzwaldponyStory #FromRiderToCreator #HandmadeWithLove
• •Facebook Ad (Carousel showing different handmade items): Discover the Schwarzwaldpony difference! 🌲🐴 Unique, handmade equestrian accessories designed with passion in Baden-Baden. From clever bottle holders to cozy fleece loops, find the perfect gear that's as dedicated to riding as you are. Made by me, Anja, because I know what riders need. Shop now for your next adventure! #UniqueEquestrian #Handcrafted #Schwarzwaldpony #SupportSmallBusiness
• •Email Newsletter Subject Line & Snippet: Subject: ✨ Fresh from the Schwarzwaldpony Workshop: Gear Up for Your Best Rides! Snippet: Hello fellow rider! Anja here from Schwarzwaldpony. I've been busy in the workshop, crafting some new solutions (and a few old favorites!) inspired by my latest rides. Discover handmade accessories designed to make your time in the saddle even more joyful and practical... Because every ride deserves a little bit of Schwarzwald magic. ✨