Tono de Marca

Confident, Bold, Fashion-Forward, Trendy, Playful, Fun, Sophisticated, Elegant, Approachable, Accessible (aspirational), Empowering, Expressive

Valores de Marca

• •Individuality & Personal Style
• •Fashion Leadership & Trendiness
• •Attainable Luxury
• •Confidence & Boldness
• •Quality & Craftsmanship
• •Freedom of Expression & Daring
• •Adaptability & Innovation
• •Living for Pleasure

Mejores Prácticas

• •Develop a Brand Voice Chart: Clearly define 3-5 core tone characteristics (e.g., Bold, Playful, Sophisticated) and provide 'do's and don'ts' for each. This serves as a quick reference for all content creators.
• •Know Your Audience Deeply: Understand their aspirations, language, and what resonates with them. Tailor the tone to connect authentically, whether it's on TikTok or in an email newsletter.
• •Use Consistent Core Messaging: Weave in key brand values (like individuality, attainable luxury, confidence) repeatedly across all platforms, adapting the expression of these values to suit the channel and situation.
• •Maintain Flexibility Within a Framework: While the core voice remains consistent, allow for slight tonal shifts depending on the context (e.g., a playful tone for a sale announcement vs. a more empathetic tone for customer service interactions).
• •Regularly Audit and Refine: Periodically review content across all channels to ensure it aligns with the defined brand tone. Gather feedback and be willing to evolve the tone as the brand and its audience grow.

Percepción Social

Stylish and Trendy, Good for a Night Out/Statement Piece, Comfortable for the Style, Value for Money (often with caveats), Hit-or-Miss Customer Service & Sizing, Aspirational Brand, Associated with Influencers and Fashionistas

Ejemplos de Copy

• •Headline: Step Into Your Power. Body: Own every room you walk into. SCHUTZ delivers head-turning style and fearless design, because confidence is always on trend. Discover your next statement. #InMySchutz Tone Match: Confident, Bold, Empowering.
• •Headline: Weekend Forecast: 100% Chance of Fabulous. Body: From brunch mimosas to rooftop sunsets, your SCHUTZ shoes are ready for whatever the day (and night) brings. Effortless style, unforgettable moments. Tone Match: Playful, Trendy, Approachable.
• •Headline: The Art of Arrival. Body: It’s more than just a shoe, it’s an entrance. Experience the sophisticated craftsmanship and trend-setting designs of SCHUTZ. Elevate your every day. Tone Match: Sophisticated, Fashion-Forward, Aspirational.
• •Headline: Dare to be You. Body: Express your unique style. SCHUTZ offers the bold details and modern silhouettes that let your personality shine. Why fit in when you were born to stand out? Tone Match: Expressive, Bold, Individualistic.
• •Headline: Runway Inspired. Reality Approved. Body: Get the latest looks straight from the fashion capitals, crafted for your life. SCHUTZ brings you attainable luxury and quality you can feel. Step up your shoe game. Tone Match: Trendy, Accessible, Quality-Conscious.