Tono de Marca

friendly, modern, youthful, and direct

Valores de Marca

• •Accessibility
• •Passion & Personality
• •Modernity & Innovation
• •Quality & Regionality
• •Customer-Centricity

Mejores Prácticas

• •Always Use "Your Wine" as a Guiding Principle: Frame all communication around the customer. Use the slogan "Nicht ein Wein, DEIN Wein!" as a filter. Does the copy make the customer feel like the wine is specifically for them and their life?
• •Maintain a Friendly and Direct Tone: Continue using informal language (like the German "Du"). Ask questions in social media captions to encourage engagement. The voice should sound like a knowledgeable friend recommending a great wine, not a formal sommelier.
• •Focus on Moments, Not Just Tasting Notes: While tasting notes are important, lead with the experience. Describe the perfect moment for each wine: a summer picnic, a celebration with friends, a relaxing night in. Sell the feeling, not just the liquid.
• •Tell Your Story Consistently: Weave the founding story of Alex and Johannes into your communication where appropriate. This personal touch is a major differentiator and builds brand authenticity and trust.
• •Be Visually and Verbally Cohesive: Ensure the youthful, modern, and clean aesthetic of your photos and website design is matched by the language you use. The words and images should work together to tell the same story of a modern, accessible lifestyle brand.

Percepción Social

SCHUETTGUT WEINE is perceived as a dynamic and approachable newcomer in the German wine market. It is seen as a lifestyle brand, authentic, and relatable, especially for younger, social individuals who enjoy wine without being experts. The brand aligns with a modern, uncomplicated lifestyle, focusing on shared experiences, and appeals to conscious consumers through its vegan offerings.

Ejemplos de Copy

• •Weekend is calling! Forget stuffy rules and just enjoy the moment. Our Rosé is the perfect plus-one for good times and great company. Who are you sharing a bottle with this weekend? #NichtEinWeinDeinWein #SchuettgutWeine #WeekendVibes
• •Planning a get-together? Be the hero who brings the best wine. Our wines are made for sharing, laughing, and making memories. Easy to drink, hard to forget. Shop the collection now and get ready for your next favorite wine. #Schuettgut #PfalzWein #PartyStarter
• •Not just a wine. It's YOUR wine. We believe great wine is for everyone, every day. Born from a simple idea between friends, made with passion in the Pfalz region. Discover your new favorite bottle. #DeinWein
• •Meet your perfect match for spicy Asian food or a cozy evening on the couch. Our Grauburgunder is juicy, with hints of ripe stone fruit and a touch of honey. It’s quality wine from the Pfalz, without the complicated attitude. Go on, you deserve it. #TreatYourself #GermanWine
• •It started with two friends and an idea: what if wine could be simpler? More fun? That's us. We're Alex & Johannes, and we created SCHUETTGUT for people like you. People who love quality but hate pretense. Click to explore our story and the wines that started it all. #FoundersStory #SchuettgutWeine