Tono de Marca

Empowering, mindful, elegant, inspirational, and conscious, focusing on emotional and spiritual connections rather than aggressive sales.

Valores de Marca

• •Sustainability: Commitment to environmentally friendly practices, including 100% recycled and recyclable packaging.
• •Ethical & Conscious Production: Promoting fair pricing and using ethically sourced materials.
• •Female Empowerment & Connection: Fostering sisterhood and celebrating women's stories and achievements.
• •Meaningful Adornment: Presenting jewelry as curated pieces with unique stories, intended to be a significant part of the wearer's life.

Mejores Prácticas

• •Lead with Emotion, Follow with Features: Start copy with the "why"—the feeling, the meaning, the empowerment. Then, support it with the "what"—waterproof, recycled materials, dainty design.
• •Embrace Storytelling: Every piece has a story. Whether it’s about the gemstone's meaning, the design's inspiration, or the woman who will wear it, frame the products within a narrative.
• •Use a "Gentle & Encouraging" Vocabulary: Consistently use words like "mindful," "conscious," "celebrate," "honor," "journey," and "reminder." The tone should feel like a supportive friend or sister, not a salesperson.
• •Highlight Conscious Choices: Regularly mention sustainability, ethical practices, and recycled materials. This reinforces brand values and appeals to the target consumer who prioritizes these ethics.
• •Foster a Community of "Sisters": Use inclusive language ("for all of us," "our community"). Ask questions in social media captions that prompt reflection and sharing, such as "What little ritual helps you feel your best?" to build a sense of connection around the brand.

Percepción Social

Generally positive among customers valuing aesthetics and service, appreciating dainty designs and good customer interactions. However, significant negative perception exists due to concerns about gold plating durability, perceived low quality compared to ads, and questions regarding transparency and review authenticity.

Ejemplos de Copy

• •More than just a necklace, it’s a daily reminder of your own magic. ✨ Our Kismet Necklace is designed to be with you through every moment—waterproof, tarnish-free, and full of meaning. Wear your story.
• •A little something for your journey... Life is a collection of stories, and you are the author. Our Daily Set was crafted to be your companion, a simple, elegant reminder of your strength and grace. Made with sustainable materials and designed for every day, it’s the perfect way to honor your chapter, right here, right now.
• •Your life is an adventure. Your jewelry should be able to keep up. Wild Lume offers timeless, conscious pieces you never have to take off. Dive into your day with jewelry that’s as resilient and beautiful as you are. Shop our waterproof collection now.
• •The stone that saw you first. Our Birthstone Collection is a celebration of you. Each ethically-sourced gemstone is set in a delicate, minimalist design to honor your unique energy. A piece of your story, crafted to last a lifetime. Find your month, find your meaning.
• •Packing a little bit of love and intention for Sarah! ♡ Our jewelry is made for real life, which is why we use 100% recycled packaging. Conscious luxury from our studio to your door. #wildlume #consciousjewelry #packanorderwithme #sustainable