Tono de Marca

empowering, uplifting, body-positive, friendly, and approachable

Valores de Marca

• •Confidence
• •Inclusivity
• •Self-Expression & Individuality
• •Quality
• •Customer Satisfaction

Mejores Prácticas

• •Always frame copy around positive emotions like confidence, empowerment, and self-love, positioning the product as a supporter of this feeling, not a solution for flaws.
• •Use a conversational and inclusive tone, speaking 'with' the customer rather than 'at' them, fostering a sense of community.
• •Incorporate positive and sensory language, using words like 'celebrate,' 'embrace,' 'smooth,' 'effortless,' 'radiant,' and 'confident' to describe both the product and the customer's feeling.
• •Ensure visual consistency by featuring diverse body types, ages, and ethnicities in all images and videos to reinforce inclusivity.
• •Create a comprehensive brand voice guide that documents the tone, key messages, approved words, and words to avoid, ensuring consistency across all content creators and platforms.

Percepción Social

The social perception of Schmexy is still being formed, primarily through its own controlled channels like its website and social media. The brand name 'Schmexy' has low general recognition due to its association with slang and other unrelated businesses. Within its owned channels, the perception is positive, with users appreciating the products' aesthetics and the brand's empowering message.

Ejemplos de Copy

• •Your Curves. Your Confidence. Our Shapewear.
• •That 'wow' moment when you realize the best outfit you can wear is confidence. Our seamless shapewear is just here to help it shine. ✨ #BeSchmexy #ConfidenceFromWithin
• •Meet the secret to feeling unstoppable. Designed to smooth, not to hide, this bodysuit celebrates your natural shape while providing all-day comfort. Because you deserve to feel as good as you look. #ShapeTheMoment
• •It was never about changing my body. It was about changing my mindset.
• •At Schmexy, we believe every woman deserves to feel phenomenal. Our shapewear is crafted to hug your curves and empower your every move. Ready to embrace your Schmexy? Shop now for 20% off your first order.