Tono de Marca

mystical, evocative, and luxurious

Valores de Marca

• •Authenticity
• •Storytelling & Experience
• •Quality & Craftsmanship
• •Accessibility
• •Customer-Centricity

Mejores Prácticas

• •Lead with Storytelling: Always frame the product within a narrative. Use evocative language that speaks of magic, royalty, tradition, and exotic landscapes to create an emotional connection before focusing on the price.
• •Use Sensory and Emotive Language: Describe what a fragrance feels like, not just what it smells like. Use words like 'captivating,' 'intoxicating,' 'ethereal,' 'confident,' and 'mystical' to paint a vivid picture for the customer.
• •Balance 'Luxury' and 'Affordability': Consistently pair aspirational, high-end language with the practical benefit of a good price. Phrases like 'accessible luxury,' 'affordable indulgence,' and 'royalty without the ransom' reinforce this core value proposition.
• •Educate the Audience: Continue to create content that explains the nuances of Middle Eastern perfumery, such as the meaning of 'Oud,' the difference between dupes and fakes, and the history of the brands you carry. This positions Scentorium as an expert and builds community trust.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the mystical, luxurious tone from the website's copy is reflected in the imagery, fonts, and colors used across all platforms. Social media posts should feel like a natural extension of the 'magical perfumery' story.

Percepción Social

Scentorium is generally perceived positively as a reliable and valuable source for Middle Eastern fragrances in the UK. Customer reviews and online discussions highlight satisfaction with product authenticity, competitive pricing, and fast shipping. The availability of decants is frequently praised as it allows for exploration without committing to a full bottle. The brand's social media and viral TikTok presence have successfully fueled the popularity of "dupe" fragrances, positioning Scentorium as a go-to retailer for trending scents that offer luxury appeal at a lower cost. This aligns with a broader market trend where consumers prioritize the scent itself over the brand name.

Ejemplos de Copy

• •It's more than a fragrance. It's a story captured in glass. Inspired by the hidden traditions of the Middle East, each scent is a spell waiting to be cast. Discover the magic of Arabiyat Prestige, brewed for the modern royal. #Scentorium #DubaiPerfumes #FragranceOfRoyalty
• •On-screen text: 'Why choose between luxury and affordability? ✨ Get both. 🔥' Voiceover/Audio: 'They say the best scents are expensive. We say you just need to look. Welcome to Scentorium, your UK home for authentic Dubai fragrances that smell like a million dollars, without the price tag. #PerfumeTok #AffordableLuxury #Lattafa'
• •Subject: 'An Ancient Secret, Delivered to Your Door.' Body Intro: 'Forget everything you know about perfume. We journeyed to the heart of Dubai to bring you fragrances born from legend and luxury. Find the scent that tells your story...'
• •Headline: 'Your Favourite Fragrances, For Less.' Sub-headline: 'Indulge in the authentic scents of Dubai. Explore our curated collection of best-selling Arabian perfumes, now on offer.'
• •Headline: 'Love [Designer Perfume Name]? Discover its Arabian twin.' Body: 'Experience the same captivating notes with a unique Middle Eastern soul. Our collection of inspired-by fragrances offers the luxury and longevity you love at a price you'll adore. Explore the world of Lattafa and Maison Alhambra at Scentorium. #FragranceClones #PerfumeDupe'