Tono de Marca

authentic, community-focused, and knowledgeable

Valores de Marca

• •Collaborative Innovation
• •Quality at a Fair Price
• •Functionality and Durability
• •Exceptional Customer Service

Mejores Prácticas

• •Always Speak as a Peer: Write as one hunter or outdoor enthusiast to another. Use "we" to refer to the community ("together, we built...") and "you" to speak directly to the customer. Avoid overly corporate or sterile marketing language.
• •Lead with Function, Support with Tech: Start by describing the practical benefit (e.g., "stay dry all day") and then provide the technical specification to back it up ("thanks to a 10,000mm water column and taped seams").
• •Incorporate Customer Feedback into Copy: Actively use phrases from positive reviews in your marketing. Mentioning that a product is "hunter-approved" or quoting a customer's experience with the "fantastic customer service" adds powerful social proof.
• •Emphasize the "Co-creation" Story: The brand's origin story is its most unique selling proposition. Consistently remind the audience that the products are a result of a collaboration with the community. This builds loyalty and justifies the brand's existence.
• •Maintain a Humble, Confident Tone: Be confident in the quality of the products but remain grounded. Acknowledge customer feedback for improvements openly, as this reinforces the brand's core value of collaborative development and transparency. Address issues like sizing directly and helpfully in product descriptions.

Percepción Social

Overwhelmingly positive, especially among its target audience. Perceived as providing high-quality, warm, comfortable, and well-designed products (e.g., Roslagen hunting suit). Widely praised for outstanding and responsive customer service. Customers are highly engaged and offer constructive feedback for improvements, viewing the brand as collaborative.

Ejemplos de Copy

• •Headline: By Hunters, For Hunters. Body: Our gear isn't designed in a boardroom. It's born from misty mornings in the forest and tested by the real experts: you. This is clothing built with a thousand years of shared experience. This is Scandinavian Outdoor Clothing.
• •Text: The forest is quiet. Your gear should be too. Jonas P. puts our Roslagen 2.0 suit to the test. Developed with feedback from hundreds of hunters, it as designed to be warm, dry, and silent aso you can focus on what matters. Got a story to share? Tag #ScandinavianOutdoor.
• •Title: Roslagen Trousers: Your Silent Partner in the Wild. Body: We asked, you answered. You needed silent, durable trousers with smart ventilation and reinforced panels. So we built them. Featuring a 10,000mm water column, 4-way stretch fabric, and strategically placed pockets, the Roslagen trousers are built to handle the hunt. Check the reviews to see what your fellow hunters think.
• •Subject: Help Us Design Our Next Jacket. Body: You've trusted our gear in the field, now we need your expertise again. We are developing a new mid-layer jacket and want your input. What features are essential? What do you wish your current jacket had? Click here to share your ideas. Let's build the perfect jacket together.
• •Headline: Fair Price Hunting Gear | Scandinavian Outdoor Clothing Description: Stop overpaying for quality. Get durable, hunter-approved jackets & trousers designed in Sweden. Praised for our 5-star service. Shop the Roslagen 2.0 now.