Tono de Marca

motivational, confident, aspirational, direct, unapologetic, edgy, simple, impactful

Valores de Marca

• •Ambition and Determination
• •Self-Belief
• •Authenticity
• •Hustle Culture

Mejores Prácticas

• •Lead with a Bold Statement: Start captions, headlines, and product descriptions with a powerful, motivational phrase that reflects the brand's core values.
• •Use "You" and "Your" to Empower: Frame the copy to speak directly to the customer's ambition and potential (e.g., "Unleash your inner beast," "Define your success").
• •Maintain a Minimalist Vocabulary: Avoid overly complex or descriptive language. Use short, impactful sentences that are confident and to the point.
• •Integrate the Founder's Voice: Continue to align the brand’s messaging with the themes from the founder's personal TikTok content, such as resilience, discipline, and self-belief.
• •Develop a Set of Core Hashtags: Consistently use a mix of branded and thematic hashtags to build community and reinforce the brand's identity (e.g., #SbdCollection, #BuiltForTheDetermined, #ShowEm, #HustleCulture).

Percepción Social

Primarily shaped by the founder's TikTok, seen as an authentic extension of his motivational content. Customers often buy into his personal brand. Lack of independent reviews and brand name confusion with 'SBD Apparel' lead to limited distinct identity, searchability issues, and potential trust issues for those unfamiliar with the founder.

Ejemplos de Copy

• •This isn't just clothing. It's a statement. Sbd.collection—Built for the Determined.
• •Don't just chase your dreams. Outwork them. Our new Velocity Hoodie is engineered for the relentless. Limited drop now live. #SbdCollection #ShowEmWhatYoureMadeOf #HustleHarder
• •The Origin Tee: Clean, bold, and unapologetic. A daily reminder that you are your only limit. Made from 100% premium cotton for a fit that’s as resilient as your ambition.
• •Your ambition called. We answered.
• •Every order packed is another dream we're supporting. Thank you for being part of the journey. #SmallBusiness #Entrepreneurship #Motivation