Tono de Marca

Empowering, Educational, Approachable, Frank, Caring, Supportive, Confident, Bold, Playful, and Modern

Valores de Marca

• •Empowerment
• •Education & Body Literacy
• •Authenticity & Openness
• •Science-Backed & Safe
• •Wellness & Self-Care
• •Inclusivity

Mejores Prácticas

• •Educate, Don't Just Sell: Always aim to provide value by educating your audience about vulvar health, breaking down myths, and promoting body literacy in a straightforward, shame-free way.
• •Use Empowering & Positive Language: Frame messages in a way that builds confidence and normalizes conversations about intimate wellness. Avoid language that pathologizes or creates insecurity. Focus on strength, wellness, and proactive care.
• •Be Authentic and Relatable: Share information and stories in a way that feels genuine and approachable. Use "we" to foster a sense of community and shared understanding. Acknowledge common concerns without sensationalizing them.
• •Maintain Clarity on "Vulva" vs. "Vagina": Consistently use the correct anatomical terms to reinforce the brand's educational mission and the specific focus of the products.
• •Highlight Science & Safety Responsibly: While emphasizing that products are gynecologist and dermatologist-tested and made with clean ingredients, avoid overly clinical or alarmist language. The goal is reassurance and trust, not fear.

Percepción Social

Positive for product efficacy and gentleness, appreciation for mission, focus on Veauty® as a new category, trustworthy due to testing, and transparency in ingredients.

Ejemplos de Copy

• •Headline: Your Vulva Deserves VIP Treatment. Body: Tired of "down there" discomfort? Introducing say la V.'s Veauty® Hydrating Cream. Packed with prebiotics, vitamin E, and hyaluronic acid, it's the gentle, pH-balanced care your most intimate skin craves. Feel soft, soothed, and confident every day. #sayVulva #VeautyRevolution
• •Headline: Let's Talk Vulvas. Seriously. Body: No more whispers or weird feelings. At say la V., we're all about open, honest conversations about your body. Our Nourishing Veauty® Wash is here to keep you fresh, balanced, and bump-free with gentle, science-backed ingredients. It's time to embrace your power. #VulvaCare #BodyConfidence
• •Headline: Period. Workout. Intimacy. Life Happens. Body: And your vulva feels it all! Our Refreshing Veauty® Mist is your on-the-go secret for instant freshness. With cooling rosewater, hydrating aloe, and balancing prebiotics, it’s a quick spritz of confidence whenever you need it. pH-balanced, Gyno & Derm tested, and always kind to your skin. #VeautyOnTheGo #IntimateWellness
• •Headline: Ditch the Shame Game. Embrace Veauty®. Body: For too long, vulva care has been an afterthought. say la V. is changing that. We're empowering women with knowledge and products designed for the unique needs of your vulva. Our Veauty® Care Essentials bundle has everything you need to feel clean, comfortable, and unapologetically you. #EmpowerYourself #SkincareForYourVulva
• •Headline: Know Your Body. Love Your Body. Body: Did you know your vulva and vagina are different? Your vulva (the outside bits!) needs its own special care. Our Nourishing Veauty® Wash, made with jojoba oil and prebiotics, is gynecologist-tested to keep your delicate skin soft, healthy, and happy. It’s time for #BodyLiteracy and better care. #saylaVfacts #HealthyHabits