Tono de Marca

Sophisticated & Aspirational, Passionate & Appreciative, Informative & Guiding, Quality-Conscious, Contemporary & Stylish

Valores de Marca

• •Quality
• •Design
• •Sustainability
• •Craftsmanship
• •Curation

Mejores Prácticas

• •Emphasize Quality and Craftsmanship Consistently: Use words like 'meticulous,' 'artisanal,' 'hand-crafted' (where applicable), 'premium materials,' and 'exceptional design' in product descriptions, social media posts, and all communications to reinforce this core value.
• •Maintain a Visually Sophisticated Aesthetic: Ensure all imagery and visual content aligns with the high-end, modern, and stylish feel of the brand. This consistency between visuals and text is crucial.
• •Speak with Passion and Respect for Design: Convey the brand's enthusiasm for good design. Share stories about designers or the inspiration behind collections to connect with customers on an emotional level.
• •Highlight Sustainability Efforts Subtly but Clearly: Weave in messages about responsible sourcing and eco-friendly practices where relevant, appealing to the conscious consumer without being overly preachy.
• •Educate and Inspire: Use blog posts, social media captions, and newsletters to offer valuable insights into interior design, furniture care, and the benefits of investing in quality pieces, positioning the brand as a knowledgeable and trusted resource.

Percepción Social

The brand self-presents as a provider of high-quality, stylish, and sustainable furniture. Their social media presence suggests an audience interested in modern interior design and quality home furnishings. The emphasis on a Jakarta showroom indicates a direct-to-consumer approach where personal experience and interaction might heavily shape perception for local customers.

Ejemplos de Copy

• •Headline: Elevate Your Space. Discover Design That Endures. Body: At Sawdust, we believe furniture is more than functional; it's an expression of artistry and a commitment to lasting quality. Explore our curated collection of modern pieces, meticulously crafted to transform your home into a haven of style and comfort.
• •Headline: The Soul of Wood, The Heart of Your Home. Body: Each piece at Sawdust tells a story of exceptional design and passionate craftsmanship. We partner with visionary artists, both local and international, to bring you furniture that’s not only beautiful but built to be cherished for generations.
• •Headline: Sustainable Sophistication. Consciously Crafted. Body: Embrace style that speaks to your values. Sawdust is dedicated to sustainability, ensuring our stunning modern furniture is created with respect for the planet and an unwavering commitment to quality. Design your world beautifully, responsibly.
• •Headline: Beyond Trends. Beyond Compare. The Sawdust Standard. Body: Discover furniture that transcends fleeting fashions. Our focus on innovative design, superior materials, and meticulous craftsmanship means every Sawdust piece is an investment in timeless elegance and enduring quality.
• •Headline: Curated for a Life Well Lived. Designed by Artists, For You. Body: Your home deserves the exceptional. Sawdust offers a thoughtfully selected range of contemporary furniture from globally recognized designers and talented local artisans, ensuring unique style and uncompromising quality in every detail.