Tono de Marca

Authentic, passionate, community-oriented, approachable, personal, straightforward, educational, and playful.

Valores de Marca

• •Artisanal Quality & Craftsmanship
• •Passion & Authenticity
• •Local Community & Collaboration
• •Family & Gratitude
• •Natural Ingredients

Mejores Prácticas

• •Always Tell a Story
• •Lead with Passion
• •Highlight "Local" and "Collaboration"
• •Educate Simply
• •Maintain an Approachable Voice

Percepción Social

Very positive, seen as offering high-quality products with a unique concept (beer-infused soaps). The brand effectively engages its audience through transparent content and fosters a personal connection with its founder, leading to trust and appreciation.

Ejemplos de Copy

• •It’s here! Meet our new [Soap Name], a rich, moisturizing bar made with the [Beer Name] from our friends at [@MicrobreweryHandle]. We fell in love with this brew's notes of [flavour notes], and knew it would make a perfect, skin-loving soap. Lather up with local craftsmanship. #BeerSoap #CraftBeerSoap #MadeInQuebec #ArtisanalSoap
• •It started with two passions: a love for the art of soap-making and a deep appreciation for Quebec's craft beer scene. At Savonnerie Machin-Truc, we bring those worlds together. Each bar is a tribute to local brewers, handcrafted with care using the traditional cold process method to nourish your skin. It's more than soap; it's a piece of our community.
• •Your Favourite Beer is Now in Your Shower. Yes, you read that right. We partner with the best microbreweries in Quebec to turn their amazing craft beers into moisturizing, beautifully scented artisanal soaps. Why beer? It's packed with hydrating properties your skin will love. Click to explore our collection and find your favourite brew!
• •Step into the forest with this earthy and robust bar. We've infused the award-winning [Stout Beer Name] from [Brewery Name] into our signature soap base. The result is a rich, creamy lather with grounding notes of cedar and oakmoss. Perfect for a calming, woodsy escape in your daily routine.
• •Stamping our logo on a fresh batch of [Soap Name] soap. This one is made with a delicious pale ale from a local microbrewery. Can you guess which one? Let us know in the comments! #SoapMaking #SoapStamping #BehindTheScenes #SmallBusiness #Quebec