Tono de Marca

Passionate and Urgent.

Valores de Marca

• •Conservation
• •Awareness
• •Action

Mejores Prácticas

• •Lead with the "Why": Always start with the mission. Whether in a product description or a social media post, the first message should connect the item to the greater cause of ocean conservation.
• •Use Emotive and Urgent Language: Employ strong, emotional words like "protect," "save," "urgent," "join the fight," and "be their voice" to inspire immediate action and reinforce the brand's passionate tone.
• •Educate, Don't Just Sell: Regularly share facts about marine life, conservation challenges, and success stories. This builds credibility and reinforces the brand’s value of awareness, positioning it as an authority and not just a retailer.
• •Maintain Visual Consistency: Ensure all visuals (photos, videos, graphics) align with the brand's aesthetic: beautiful, awe-inspiring, and sometimes stark, imagery of the ocean and its inhabitants. This creates a cohesive and emotionally resonant experience.
• •Be Transparent in Your Impact: To build trust, be specific about the "how." Regularly update customers on which organizations receive donations, the total amounts donated, and the specific projects being supported. This transparency is crucial for validating the brand’s claims and strengthening social perception.

Percepción Social

Ambiguous with Low Visibility.

Ejemplos de Copy

• •Wear your love for the ocean. Our new Sea Turtle Necklace isn't just a beautiful piece of jewelry; it's a promise. A promise to protect the gentle creatures of the sea. With every purchase, you help fund conservation efforts to keep our oceans safe. Be their hope. ✨ #SaveTheTurtles
• •Every minute, the equivalent of a truckload of plastic enters our oceans. This is the reality for dolphins, whales, and countless other species. You can be part of the solution. By supporting our mission, you're helping us fight for cleaner, safer waters for all marine life. Join the movement. 🌊 #ProtectOurOceans
• •Majestic. Powerful. Vulnerable. Our whale-tail bracelets are a daily reminder of the incredible life beneath the waves and our duty to protect it. Swipe up to get yours and help us save the giants of the ocean.
• •Your Purchase Has a Purpose. Shop our collection of ocean-inspired designs and join a community dedicated to preserving marine wildlife for future generations. Together, we can turn the tide.
• •Still thinking about it? The ocean is, too. Your choice to purchase a piece from our collection directly supports the fight against ocean pollution and the protection of endangered species. Make a difference today. 💙