Tono de Marca

Helpful, community-oriented, educational, welcoming, encouraging, supportive, accessible, straightforward.

Valores de Marca

• •Community
• •Skill-sharing and Education
• •Sustainability and Resourcefulness
• •Accessibility

Mejores Prácticas

• •Prioritize "We" and "You": Use inclusive language that fosters a sense of community. Frame communications around what "we" (the community) can achieve together and how "you" (the user) can benefit.
• •Maintain a Helpful and Encouraging Voice: All copy, from event descriptions to social media replies, should be supportive. Avoid jargon and offer clear, easy-to-understand information.
• •Highlight Community and Collaboration: Regularly feature projects created in the space (with permission) and share stories of collaboration. This reinforces the value of the community you are building.
• •Emphasize Learning and Growth: Frame challenges as learning opportunities. Celebrate the process of making and mending, not just the final product, to encourage participation from all skill levels.
• •Stay True to Your Roots: Always connect back to the core values of community service, education, and accessibility. Even if the brand were to become commercial, retaining this foundational tone would be key to its authenticity.

Percepción Social

Valuable community resource, practical and creative outlet, reliable, committed, a space for creativity, repair, and learning.

Ejemplos de Copy

• •Spun out by a sewing project? Don't get knotted up! Our 'Walk-in Assistance' at the Sewing Corner is here to help you thread your way through. Join our friendly experts this Monday from 4 PM to 5:30 PM.
• •Your Community Sewing Space. Whether you're mending a favorite pair of jeans, starting a new creation, or simply want to learn, Saumahornið is here for you. Discover, create, and connect.
• •Look what you can create! We love seeing the amazing projects that come to life in our Sewing Corner. From custom designs to treasured repairs, you are making our community more vibrant, one stitch at a time.
• •A small tear doesn't mean it's the end of the road for your favorite shirt. Bring it to the Saumahornið at the Árbær City Library and give it a new lease on life. Let's make and mend together.
• •New to the world of sewing? Welcome! Our 'Beginner's Stitch' session is the perfect place to start. We'll guide you through the basics in a relaxed and supportive setting. No experience necessary, just a willingness to learn.