Tono de Marca

Sarcastic, humorous, sassy, bold, and slightly seductive.

Valores de Marca

• •Humor & Irreverence
• •Self-Expression & Individuality
• •Boldness & Confidence
• •Fun & Enjoyment
• •Quality (in a specific niche)
• •Creating an Atmosphere/Vibe

Mejores Prácticas

• •Use witty and sarcastic language, but avoid being offensive.
• •Incorporate humor and playful innuendoes in product descriptions.
• •Maintain a consistent tone across all platforms.
• •Engage with your 'loyal fam' on social media using brand-specific language.
• •Emphasize the quality and unique characteristics of your products.

Percepción Social

A source for unique, trendy, and humorous items, particularly apparel and home fragrances, with a strong sense of community.

Ejemplos de Copy

• •Life's too short for boring candles, mundane scents, and dull shirts.
• •Camel Towing Shirt - 'When It's Wedged in Tight, We Pull It Out'
• •If Lit Take Me to Poundtown Candle
• •#SmellLikeTrouble (body mist)
• •Join us in our quest to make life a little more fun.