Tono de Marca

The brand exhibits a dual tone: professional, technical, and modern on the e-commerce site, while also being artistic, spiritual, and holistic, reflecting the creator's broader identity.

Valores de Marca

• •Quality & Modernity
• •Artistic Craftsmanship
• •Utility & Inspiration
• •Authenticity

Mejores Prácticas

• •Bridge the Two Tones: Integrate the "artistic craftsman" narrative into the "modern producer" storefront. Use storytelling in blog posts, "about" pages, and social media to connect the digital products with the creator's physical art. This creates a unique value proposition.
• •Emphasize "Crafted" Over "Created": Use words like "crafted," "sculpted," "forged," and "curated" instead of generic terms. This reinforces the brand's underlying value of hands-on artistry and distinguishes it from mass-market competitors.
• •Leverage the Creator's Name: Actively use Francis Tanguay's name and story. An artist-forward approach builds trust and authenticity, which is a powerful differentiator in the often-anonymous world of sample packs.
• •Be Specific and Confident in Product Copy: Continue the current practice of providing clear, technical details (e.g., "150 presets," "24-bit WAV"). This demonstrates professionalism and a clear understanding of the target audience's needs. The copy should be confident, avoiding weak or overly salesy language.
• •Focus on the Outcome: Write copy that speaks to what the producer can achieve with the sounds. Instead of just "this pack has 50 bass sounds," try "sculpt powerful, mix-ready basslines that define your track's low-end." This shifts the focus from features to benefits and creative empowerment.

Percepción Social

Due to significant brand name confusion with "Sasquatch" and a lack of discoverable online reviews or mentions, the social perception of Sasqua Sounds is currently minimal to non-existent. The brand relies on its professional website to convey its image but lacks widespread visibility and social proof.

Ejemplos de Copy

• •Descend into the sound of the underground. Introducing ABYSS: 150 meticulously crafted presets for Serum designed for the modern deep tech producer. Sculpt haunting basslines and hypnotic atmospheres with sounds forged from a passion for true craftsmanship. Link in bio to shape your next track. #sounddesign #musicproducer #serumpresets #techno #deephouse
• •Sounds with Soul. Crafted for the Modern Creator. More than just samples. We provide the building blocks for your sonic identity, designed by an artist, for artists.
• •Forge your rhythm with ONYX. This isn't just another collection of recycled drum hits. ONYX is a curated library of 250+ unique, hard-hitting drum samples, processed through high-end analog gear for maximum punch and clarity. From crisp, tight snares to sub-shaking kicks, every sound was designed to cut through the mix and provide the backbone for your productions. Inspired by the percussive palettes of artists like [Artist A] and [Artist B], ONYX is your new go-to for modern, powerful drums.
• •Unlock Your Sound: The Solstice Sale is Here | Get 40% Off All Kits
• •My journey with sound didn't start on a screen. It began with my hands—carving jade in New Zealand, shaping wood into flutes, and learning the resonance of the earth. I'm Francis Tanguay, the artist behind Sasqua Sounds. Each sound kit you find here is an extension of that same dedication to craft. It’s my mission to bring a piece of that authentic, artistic spirit into your digital studio, providing tools that are not only professional but also deeply inspiring.