Tono de Marca

Traditional & Heritage-Proud, Quality-Driven & Craft-Oriented, Passionate & Inspiring, Authentic & Trustworthy, Community-Focused & Friendly, Informative & Helpful

Valores de Marca

• •Tradition & Heritage
• •Quality & Durability
• •Family
• •Craftsmanship
• •Authenticity
• •Innovation
• •Sustainability & Health
• •Customer Satisfaction

Mejores Prácticas

• •Embrace the Heritage: Always weave in the brand's long history (since 1939) and Colombian roots. This builds trust and highlights authenticity.
• •Spotlight Quality and Craftsmanship: Use descriptive language that emphasizes the durability, material quality, and care taken in making the products.
• •Speak the Language of Food Lovers: Connect with the passion for cooking. Use evocative words related to flavor, culinary experiences, and the joy of creating meals.
• •Maintain a Warm and Inclusive Voice: Address the audience as part of a community or family, encouraging interaction and sharing.
• •Be Genuinely Helpful: Provide real value through tips, recipes, and clear information about product benefits and care, reinforcing the brand as a knowledgeable and trustworthy partner in the kitchen.

Percepción Social

Positive, Respected, Good Value, Functional Design, Community Builder

Ejemplos de Copy

• •Victoria: Forging Flavor, Honoring Tradition Since 1939. Experience the enduring quality of Victoria cast iron. Crafted in Colombia for generations, our pans are more than cookware; they're a legacy of taste, built to share stories and create memories for years to come. Cook with history.
• •The Heart of Your Kitchen. The Soul of Colombia. From our family to yours, Victoria cast iron brings warmth and authentic flavor to every meal. Discover the difference that decades of craftsmanship and a passion for cooking can make. #VictoriaCocina
• •Built for a Lifetime of Meals. Designed for Modern Cooks. Victoria cast iron: where timeless durability meets thoughtful innovation. Our skillets offer superior heat retention and a naturally non-stick surface that only gets better with age. Invest in quality that lasts.
• •Unlock a World of Flavor. Naturally. Sear, sauté, bake, and fry with the confidence of Victoria cast iron. Pre-seasoned with 100% non-GMO flaxseed oil, our pans are ready to help you create healthier, more delicious meals from day one.
• •Join the Victoria Family: Sharing the Joy of Cast Iron Cooking. It’s more than just a pan; it’s a connection. Share your culinary creations, get inspired by our community, and discover the rich traditions of cooking with Victoria. Follow us @victoriacocina.mx and let's cook together!