Tono de Marca

Traditional & Authentic, Quality-Focused, Customer-Centric & Welcoming, Passionate & Celebratory, Trustworthy & Reputable

Valores de Marca

• •Authenticity
• •Quality
• •Customer Satisfaction
• •Tradition & Heritage
• •Passion
• •Honesty

Mejores Prácticas

• •Emphasize Heritage and Authenticity: Consistently use words like traditional, authentic, heritage, Bikaneri, and since 1988 to reinforce the brand's longstanding history and genuine recipes.
• •Highlight Quality Ingredients and Craftsmanship: Regularly mention the use of pure ingredients, finest quality, handcrafted, and passionately prepared to build trust and showcase the care put into products.
• •Focus on Celebration and Joy: Connect products with happy occasions, festivals, and the act of sharing. Use evocative language that speaks to creating memories and joyful experiences.
• •Maintain a Warm and Welcoming Voice: Even in formal communication, ensure the language is approachable and customer-focused. Reflect the politeness and humility noted in customer service experiences.
• •Showcase Variety with a Traditional Lens: When introducing new products or highlighting existing ones, always tie them back to the core values of tradition and quality, even if they have a modern twist. For example, old school recipes with a contemporary twist.

Percepción Social

Positive Reputation for Taste and Quality, Trusted Brand, Good for Festive Occasions, Generally Seen as Reliable

Ejemplos de Copy

• •Headline: Sartaj: Crafting Authentic Bikaneri Delights Since 1988. Body: Experience the legacy of taste. Each bite of our traditional sweets and savouries is a journey to the heart of Bikaner, made with the purest ingredients and generations of passion. Celebrate your moments with Sartaj.
• •Headline: The True Taste of Tradition. Only at Sartaj. Body: From our cherished family recipes to your table. We meticulously select the finest ingredients to bring you an unparalleled taste experience. Discover the quality that has made Sartaj a beloved name for decades.
• •Headline: Sweeten Every Occasion with Sartaj's Finest. Body: Life's special moments deserve the authentic sweetness of Sartaj. Our handcrafted Mithai and Namkeen are made with love and a commitment to quality, perfect for sharing joy with your loved ones.
• •Headline: Passionately Prepared, Joyfully Shared. Body: At Sartaj, we pour our hearts into creating every delicacy. We believe in honesty of flavour and the joy our sweets bring to your celebrations. Taste the passion in every bite.
• •Headline: Your Trusted Source for Bikaneri Excellence. Body: For over three decades, Sartaj has been synonymous with the authentic flavours of Bikaner. Our commitment to quality and tradition ensures that every product is a delightful masterpiece. Order online and taste the difference.