Tono de Marca

Creative, Artistic, Approachable, Friendly, Proudly Puerto Rican, Playful, Modern, Authentic & Unique

Valores de Marca

• •Artisanship & Craftsmanship
• •Cultural Heritage
• •Originality & Uniqueness
• •Quality
• •Community Engagement
• •Eco-consciousness

Mejores Prácticas

• •Embrace Spanglish & Cultural Keywords: Naturally integrate Spanish words/phrases or terms related to Puerto Rican culture where appropriate, especially on platforms like TikTok or when addressing a bilingual audience. This reinforces authenticity. (e.g., "Boricua," "Hecho en PR," "Mi Isla").
• •Keep it Personal and Approachable: Use "we" and "us," share behind-the-scenes glimpses, and interact directly with comments. Avoid overly formal or corporate language. The "sweet" demeanor noted by customers should translate into the copy.
• •Highlight "Handmade" and "Designer" Aspects: Consistently remind the audience of the artisanship and the fact that items are created by named designers, not mass-produced.
• •Use Enthusiastic & Playful Language (especially for 3D Prints/TikTok): Incorporate emojis, exclamation points, and energetic descriptions that match the fun and engaging nature of products like articulated dragons or fidget toys.
• •Create a Style Guide Snippet: Develop a short internal guide with key brand voice words (e.g., creative, authentic, vibrant, Boricua, handmade, quality, fun) and "words to avoid" (e.g., cheap, mass-produced, generic) to ensure everyone creating content stays aligned.

Percepción Social

Positive & Well-Regarded, Unique & Creative Source, Fun & Engaging, Supportive of Local/Independent Artists

Ejemplos de Copy

• •Unleash your imagination! ✨ Our newest articulated dragon, straight from the Sarobey Design workshop, is ready to add a touch of magic to your desk. Handcrafted with love (and a little bit of Boricua spirit!), this fidget-friendly friend is more than just a toy – it's a piece of art. Get yours before it flies off the shelves! #SarobeyDesigns #3DPrintedArt #BoricuaMade #FidgetToyFun
• •Lleva un pedacito de nuestra isla contigo! 🇵🇷 Our [Product Name, e.g., Coquí Keychain] is designed with puro corazón boricua. Perfect for gifting or showing off your roots with pride. Handmade by your favorite Puerto Rican artists at Sarobey Design! #PuertoRico #SarobeyDesigns #HechoEnPR #CulturalPride #SupportLocalArtists
• •From our hands to yours! 👋 At Sarobey Design, Neysa and Jomar pour their creativity and heritage into every piece. Whether it's a vibrant tee, a mesmerizing 3D print, or a unique accessory, you're getting something made with passion. Discover the Sarobey difference – where art meets authentic Boricua design. 😉 #HandmadeWithLove #PuertoRicanDesigners #UniqueFinds #ShopSmall #SarobeyMagic
• •🤯 Wait till you see this new [3D Print/Product Type] GLOW! 🔥 Live tonight at 7 PM EST – we're showing off our latest creations, answering your Qs, and maybe even a sneak peek of what's next from Sarobey Designs! Don't miss the fun! #TikTokLive #SarobeyDesigns #3DPrinting #FidgetToys #BehindTheScenes #PuertoRico
• •¡Hola! We're Neysa and Jomar, the heart and hands behind Sarobey Design. Inspired by our Puerto Rican heritage (Sarobey means 'cotton' in Taíno!), we create unique, handmade, and 3D printed treasures that tell a story. We believe in quality, creativity, and sharing a piece of our culture with you. Thanks for stopping by!