Tono de Marca

Joyful, Personable, and Vibrant.

Valores de Marca

• •Joy
• •Creativity
• •Connection
• •Optimism

Mejores Prácticas

• •Always Start with Energy: Begin communications with upbeat and friendly greetings like "Hey!", "Hello there!", or an enthusiastic question to immediately establish a positive and energetic tone.
• •Incorporate the "Why": Remind the audience of the brand's core purpose in your copy. Use phrases like "designed to make you smile," "for a brighter day," or "to add a little joy," connecting the product back to the value of happiness.
• •Use Personal, Relatable Language: Continue sharing small, authentic details about Sarah's life (her pug, her son, her creative process). This reinforces the brand’s authenticity and the feeling that customers are supporting a real person.
• •Speak in Color: Use descriptive and vibrant language that mirrors the art itself. Words like "colorful," "vibrant," "bright," "splash," and "burst" should be staples in the brand’s vocabulary.
• •Maintain a Call to Joy: Frame calls to action around emotion rather than just commerce. Instead of "Buy Now," use phrases like "Add some joy to your cart," "Find your happy piece," or "Bring the color home." This aligns the act of purchasing with the brand's primary value of spreading happiness.

Percepción Social

Approachable Artist, Cheerful Products.

Ejemplos de Copy

• •HEY, color lovers! 🌈 Your daily dose of joy just got an upgrade. Introducing our new line of 'Live in Full Colour' tote bags! Perfect for carrying your happy essentials, from farmer's market finds to your favorite books. Because life’s too short for boring bags! Tap to shop and let's make every day a little brighter. ✨ #SarahMarshArt #LiveInColour #JoyfulLiving
• •Ready to turn that blank wall into a happy wall? This print isn't just art; it's a mood. Designed to make your heart happy and your smile big, it's a daily reminder to embrace the bright side. Printed on high-quality archival paper with the most vibrant inks, this little piece of joy is made to last. Go on, give your home the burst of color it deserves!
• •A little something to make your heart happy inside... Hey [Customer Name]! Sarah here. Just wanted to pop into your inbox with a little sunshine. I've been busy in the studio (mostly while my little guy Leo sleeps!) creating some brand new goodies I think you'll love. Click here to see what's new and add a splash of happy to your week!
• •From a nurse in England to a color-obsessed artist in Ottawa! I'm Sarah, and my mission is to make your day a little brighter with my art. Whether it’s a sticker for your laptop or a bold print for your living room, everything I make is designed to spread a little joy. If you believe in living life in full color, you're in the right place. Shop the collection and find something that makes you smile!
• •Watch me bring this happy little piece to life! 🎨✨ Every brushstroke is packed with joy and good vibes. What should I name this one? Drop your ideas below! 👇 #ArtProcess #ColorfulArt #ArtistOfTikTok #SarahMarshArt #FeelGoodArt