Tono de Marca

Authentic, Passionate, Nurturing, and Creative.

Valores de Marca

• •Sustainability and Environmental Consciousness
• •Artisanal Quality and Craftsmanship
• •Community and Connection
• •Inspiration and Creativity
• •Authenticity and Resilience

Mejores Prácticas

• •Lead with Passion and Authenticity: Always communicate from a place of genuine love for the craft. Share personal anecdotes, the "why" behind a product, or the inspiration for a new colourway. This transparency builds trust and community.
• •Emphasize the Connection to Nature and Source: Consistently highlight the sustainable and ethical origins of the materials. Tell the stories of the local farms and the natural dyeing processes to reinforce the brand's core values.
• •Use Evocative and Sensory Language: Describe the fibres in a way that allows the audience to almost feel them. Use words like "rugged," "soft," "earthy," "vibrant," and "sparkle" to appeal to the senses and convey the "eco-luxury" quality.
• •Foster a Nurturing and Inclusive Community: Frame communications, especially for workshops and tutorials, in an encouraging and welcoming manner. Avoid jargon where possible and emphasize that creativity is for everyone, regardless of skill level.
• •Maintain a "Rugged Bohemian Luxury" Aesthetic: Ensure that all visuals4photography, website design, and social media graphics4align with this aesthetic. This means warm, natural lighting, textured backgrounds, and an overall artistic, yet polished, feel that complements the tone of the copy.

Percepción Social

Sarah Elizabeth Fibre Works is perceived as a high-quality, artisanal brand rooted in its community, led by a skilled artist and teacher. It's seen as a valuable resource for premium, sustainably sourced fibre art supplies and education, embodying an aspirational yet accessible 'eco-luxury' image.

Ejemplos de Copy

• •Dive into the deep, earthy tones of our latest small-batch roving. Sourced from a local farm just miles from our studio and hand-dyed with all-natural pigments, this fibre tells a story of the land. Feel the connection in every strand as you spin, weave, or felt your next masterpiece. Ready to start your love affair with fibre? #SarahElizabethFibreWorks #EcoLuxury #HandDyedFibre #SustainableCraft
• •Unleash your inner artist! Join Sarah for a weekend of Textured Tapestry Weaving. Whether you're a curious beginner or a seasoned weaver, you'll learn to create stunning pieces with unique fibre blends and a touch of sparkle. Let's create something beautiful together. All materials (and inspiration) provided. Spots are limited, book yours now! #FibreArts #WeavingWorkshop #RosslandBC #CreativeCommunity
• •Art from the Source. We bring you small-batch, sustainably sourced fibre art supplies, designed to inspire. From raw, local fleece to vibrant, hand-spun yarn, every piece is a connection to the natural world and a testament to the joy of making. #FibreArt #Handmade #ShopLocal
• •Subject: The story behind our sparkle... It's more than just fibre; it's a piece of a journey. From early mornings on the farm selecting the perfect fleece to late nights in the studio, surrounded by colour and possibility (and two little ones underfoot!), every batt and skein I create holds a bit of my story. Thank you for being a part of it and for choosing to create with purpose. #FibreArtist #FemaleFounder #CraftWithConsciousness
• •Find beauty in imperfection. Our hand-spun art yarns are designed to be perfectly unique, just like your creations. Embrace the texture, celebrate the colour, and let your creativity run wild. Pin this for your next project inspiration! #ArtYarn #SpinnersOfInstagram #Weaving #FibreLove