Tono de Marca

Introspective, Serene, and Passionate

Valores de Marca

• •Authenticity
• •Intuition over Analysis
• •Connection to Nature
• •Process and Discovery
• •Honoring Fleeting Moments

Mejores Prácticas

• •Use "I" and Personal Stories: Continue to write from a first-person perspective. Share the small moments, feelings, or memories that inspired a piece. This reinforces the value of authenticity and creates a stronger artist-collector bond.
• •Focus on "Feeling" and "Sensation": Use sensory and emotive language. Instead of just describing what a painting looks like, describe what it feels like. Use words like "serene," "vibrant," "calm," "energy," "harmony," and "echoes."
• •Highlight the Process, Not Just the Product: Talk about the materials ar the feel of linen, the "freeing and fun" process of scraping paint. This makes the art feel more tangible and special, justifying its value.
• •Connect to Core Values in Every Communication: Whether in a post or description, subtly tie the message back to key values like nature, authenticity, or intuition. This builds a strong, memorable brand identity.
• •Maintain a Calm and Unhurried Tone: Avoid aggressive sales language, excessive exclamation points, or time-pressure tactics. The tone should mirror the art's serene quality. Phrases like "There's no rush to finish a painting" can be adapted to the buying experience, fostering a sense of thoughtful consideration.

Percepción Social

A dedicated, professional artist with a genuine and emotive practice, perceived as serious about her craft, fostering connection through personal communication, and creating abstract, emotional art that encourages viewers to find their own meaning.

Ejemplos de Copy

• •It started with a color, a feeling left over from a morning walk. This piece wasn't planned; it was discovered. Layers of acrylic and paper collage, each one a conversation until it felt complete. My hope is that it speaks to you, too. 'Whispers of Dawn,' now available on the website.
• •Inspired by the quiet chaos of the forest floor, 'Echoes of Color' is a journey into texture and emotion. This archival quality giclée print captures every subtle mark and layer of the original mixed-media painting. It as an invitation to pause, breathe, and find the beauty in what lies beneath. Bring the serenity of nature's palette into your home.
• •New from the studio: A story in shades of blue.
• •Art that honors the quiet moments. Discover abstract paintings to connect with your authentic self.
• •Sara Doolittle is an abstract mixed-media artist whose work is an intuitive exploration of emotion and nature. Transitioning from a career in global advertising, Sara now dedicates her practice to seeking balance and artful energy, allowing each painting to unfold as an open-ended conversation. Her work is a testament to the beauty of the authentic, unplanned process.