Tono de Marca

Aspirational yet accessible, balancing elegance and sophistication with a friendly, modern, and engaging voice. It is consistently positive, confident, and feminine, adapting from chic and empowering for web/Instagram to casual and relatable for TikTok.

Valores de Marca

• •Quality & Durability
• •Accessibility
• •Timeless Style
• •Empowerment & Self-Expression
• •Modern Femininity

Mejores Prácticas

• •Lead with Value: Always start with the core value propositions: "timeless," "water-resistant," "18K gold-plated." This immediately communicates quality and durability.
• •Maintain an Empowering Tone: Use language that inspires confidence and self-expression. Words like "elevate," "shine," "express," and "define your style" align with the brand's mission.
• •Balance Elegance with Accessibility: Use polished, sophisticated language on primary platforms like the website, but adopt a more casual, friendly, and trend-aware voice for platforms like TikTok. Use emojis strategically to add personality.
• •Tell a Story: Frame products not just as items, but as partners in the customer's life. Talk about jewelry for "everyday moments and milestones" or pieces that "tell your story."
• •Engage with Questions: Encourage community interaction by asking questions in captions (e.g., "How would you style this?", "What does your dream jewelry stack look like?"). This builds a loyal following and reinforces the brand's friendly nature.

Percepción Social

SAPODILLAS is perceived as a trendy, aesthetically pleasing, and desirable online jewelry store. Customers are highly engaged and appreciate the style and design. The brand successfully conveys quality and trustworthiness, carving a niche for affordable, durable, and stylish jewelry for a modern, fashion-conscious audience.

Ejemplos de Copy

• •Your daily dose of gold. ✨ Designed to live with you, our 18K gold-plated pieces are waterproof and tarnish-free, so you can shine on, worry-free. #TimelessJewelry #EverydayLuxury
• •Style our bestseller earrings with us! Which look is your fave? 🤍 #JewelryStyling #GoldEarrings #WaterproofJewelry
• •Timeless, Not Trendy. Your New Forever Pieces Await.
• •Effortless Elegance, Made to Last.
• •NEW ARRIVALS ARE HERE! ✨ Which timeless treasure are you adding to your cart? [Poll: 'The Celestial Necklace' vs 'The Solstice Hoops']