Tono de Marca

aspirational, confident, professional, yet approachable

Valores de Marca

• •Safety without Compromise
• •Style and Professionalism
• •Durability and Long-Term Value
• •Innovation

Mejores Prácticas

• •Lead with "Style and Safety": Every piece of copy, from a tweet to a product description, should reinforce the core message that Salus offers both elite protection and contemporary design. Avoid focusing on one to the exclusion of the other.
• •Use Confident and Authoritative Language: Employ strong, benefit-driven words like "engineered," "certified," "resilient," and "uncompromising" when describing product features. This builds trust and underscores the premium quality of the brand.
• •Speak the Language of the Professional: Use industry-relevant hashtags (#construction, #carpentry, #sparky) and scenarios that resonate with tradespeople. This shows a genuine understanding of the target audience's world.
• •Emphasize Investment Over Expense: Frame the purchase as a long-term value proposition. Contrast the durability and longevity of Salus Eyewear with the disposable nature of cheaper alternatives.
• •Maintain a Visually Clean and Professional Aesthetic: The professionalism in the copy must be matched by the visuals. Use high-quality imagery and a consistent design across all platforms that reflects the sleek, modern look of the products themselves.

Percepción Social

The perception of Salus Eyewear is largely positive. Customers praise the products for being high-quality, comfortable, durable, and stylish. The brand is seen as a solution to a real-world problem for tradespeople, offering a premium, reliable alternative to cheaper options. Partnerships with retailers further solidify their reputation within the professional trades community.

Ejemplos de Copy

• •Your craft demands precision. Your eyes demand protection. Don't compromise. Our EN 166 certified Nova glasses offer distortion-free clarity with an anti-scratch coating, so your vision stays sharp from the first cut to the final nail. Styled for the modern professional. #SalusEyewear #CraftedForWork #SafetyFirst
• •Headline: Stop Replacing, Start Investing. Body: Tired of safety glasses that scratch on day one and fog up when you need them most? Salus Eyewear is engineered for the harshest environments. EN 166 FTKN certified for impact, temperature, scratch, and fog resistance. The last pair of safety glasses you'll want to buy. Shop the collection now.
• •Text: Certified Safety Meets Uncompromising Style. Sub-text: Explore the Flux and Nova collections. Built to exceed standards, designed to be worn with pride.
• •Trend: "Things in my work bag that just make sense." Video: A tradesperson quickly pulls out their gear. They pause on a pair of cheap, scratched safety glasses and shake their head. They toss them and pull out a sleek pair of Salus Eyewear. Text overlay: "Finally, safety glasses I don't hate wearing." #SafetyGear #ConstructionLife #ToolsoftheTrade
• •Subject: Ready for an upgrade? Your next project deserves it. Body Preview: Don't let foggy lenses or distracting scratches slow you down. See the difference that professional-grade, stylish protection makes. Check out our new arrivals.