Tono de Marca

Inspirational & Uplifting, Warm & Friendly, Heartfelt & Sincere, Encouraging & Supportive, Clean & Simple

Valores de Marca

• •Inspiration
• •Beauty & Aesthetics
• •Meaning & Purpose
• •Accessibility & Affordability
• •Faith & Spirituality (Potential)
• •Home & Comfort
• •Positivity

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the key characteristics (e.g., inspirational, warm, sincere) with examples of "do's and don'ts" for anyone writing copy.
• •Use "You" and "Your" Frequently: Speak directly to the customer to make the copy feel personal and engaging.
• •Incorporate Positive & Uplifting Language: Choose words that evoke feelings of joy, comfort, inspiration, and encouragement. Avoid overly formal or negative language.
• •Tell Stories (Even Small Ones): Briefly share the inspiration behind a design or how a piece can transform a space, connecting emotionally with the audience.
• •Be Authentic and Sincere: Let the passion for the products and the brand's values shine through. If faith is a component, express it genuinely without being overly preachy, unless that is the defined niche. Ensure all messaging aligns with the core values identified.

Percepción Social

Positive & Appreciative, Niche-Focused, Trustworthy (for printables), Community-Oriented (potentially on a small scale)

Ejemplos de Copy

• •Instagram Post (New Product): Hello lovely people! ✨ We're so excited to share our newest printable art piece, 'Gather & Grace.' Perfect for your dining space or entryway, it’s a warm reminder of what truly matters. Download, print, and let the good feelings flow. Link in bio to make it yours! #SaltedWords #PrintableArt #HomeDecor #InspirationalHome #Gather
• •Facebook Ad (Targeting home decorators): Dreaming of a home that speaks to your heart? Salted Words offers beautifully crafted printable art to bring warmth, inspiration, and a touch of personal style to your walls. Affordable, instant, and oh-so-lovely. Explore our collection today and find the words that resonate with you! Shop now: [YourLinkHere]
• •Email Subject Line (for a seasonal collection): 🍂 Cozy Up Your Home: Fall Inspiration from Salted Words is Here!
• •Website Banner Copy: Meaningful Words. Beautifully Designed. Instantly Yours. Welcome to Salted Words.
• •Pinterest Pin Description (for a scripture-based print): Let His words be a lamp unto your feet. 📖 This beautiful [Bible Verse] printable art is a daily reminder of faith and guidance. Perfect for your prayer room or living space. Click to download from Salted Words. #ScriptureArt #ChristianHomeDecor #FaithBasedPrintables #PrintableWallArt #SaltedWords