Tono de Marca

Passionate & Literary, Supportive & Advocating, Resilient & Candid, Quality-Conscious & Discerning, Engaging & Community-Focused

Valores de Marca

• •Literary Excellence
• •Discovery & Diversity
• •Advocacy for Writers
• •Imagination & Humanity
• •Independence & Risk-Taking
• •Community & Participation
• •Resilience

Mejores Prácticas

• •Prioritize Passion for Literature: Let a genuine enthusiasm for books and storytelling infuse all communications. Use evocative language that speaks to fellow book lovers.
• •Champion Your Authors: Always position authors as central. Highlight their unique talents, backgrounds, and the importance of their stories. Be their advocate.
• •Maintain an Authentic Voice: Be honest and direct, especially when discussing the realities of independent publishing. This builds trust and resonates with a community that values authenticity over corporate polish.
• •Emphasize Quality and Discovery: Consistently refer to the literary merit, originality, and craftsmanship of the books. Reinforce Salt's role in unearthing exceptional new talent.
• •Foster a Sense of Community: Write inclusively, inviting readers and writers into the Salt "family." Encourage interaction, share milestones (and challenges), and make them feel part of Salt's mission.

Percepción Social

Respected Independent Publisher, Champion of Unconventional Literature, Source of Quality Books, Underdog Spirit, Author-Friendly

Ejemplos de Copy

• •Beyond the margins, where true verse ignites. Discover [Poet's Name]'s arresting new collection, [Book Title]. Salt Publishing: championing the voices that demand to be heard. #Poetry #NewVoices #SaltReads
• •Dare to delve into a story unlike any other. Salt is thrilled to introduce [Author's Name]'s breathtaking debut, [Book Title] – a testament to the bold, surprising fiction we stand for. Unearth your next unforgettable read. #DebutNovel #LiteraryFiction #SupportIndiePublishers
• •The art of the short story is alive and kicking. Our latest anthology, [Anthology Title], brings together a symphony of diverse narratives that capture the contemporary British literary scene. Experience the power of brevity. #ShortStories #BritishLiterature #SaltPresents
• •For over two decades, Salt has been a home for stories that matter, for authors who dare to be different. Every book you choose helps us continue this journey. Believe in the power of independent publishing. [Link to website] #IndiePublishing #LiteraryCommunity #BooksAreEssential
• •Dark corners, unsettling truths, and stories that linger long after the last page. Salt ventures into the shadows with [Book Title] by [Author's Name]. For those who love their literature with a shiver. #HorrorFiction #NewReads #SaltExplores