Tono de Marca

Educational and authentic, minimalist and elegant, ritualistic and sensory, confident and reassuring.

Valores de Marca

• •Heritage and Tradition
• •Simplicity and Efficacy
• •Natural and Clean Formulation
• •Sustainability
• •Customer-Centricity

Mejores Prácticas

• •Always connect the product back to its core story—the heritage of Japanese sake brewing, the "secret" of Sake Kasu, and the minimalist philosophy. This is your strongest differentiator.
• •Employ words like "ritual," "transform," "nourish," "unveil," and "glow." Describe the feel of the lather and the subtle, natural scent to appeal to the senses and elevate the experience beyond a simple soap.
• •Frame your copy around educating the customer. Explain what Sake Kasu is, why fermentation is beneficial, and how it works. This builds authority and trust, positioning the brand as an expert.
• •Consistently reinforce the "less is more" message. Highlight the multi-use nature of the bar (face and body) and the simplicity of a one-step routine. This appeals to a specific, modern consumer.
• •Weave customer testimonials, the "Handcrafted in Japan" origin, and the "Love It or Leave It" guarantee into copy across all channels. These are powerful proofs of quality and customer commitment that should be highlighted often.

Percepción Social

Perceived as a high-quality, trustworthy indie brand that is effective and gentle, authentic and high-quality, and offers excellent value.

Ejemplos de Copy

• •Your entire skincare routine, in one perfect bar. Our Skin Nutrient Bar harnesses the power of Japanese Sake Kasu to cleanse, nourish, and hydrate your face and body in a single step. Embrace the beauty of less. #INÉskincare #SakeKasu #MinimalistBeauty #OneStepSkincare
• •Headline: Tired of dry, complicated skincare? Body: "Last night someone I just met told me I have beautiful skin! No one has ever told me that before!" - Becky D. Discover the ancient Japanese secret to radiant, healthy skin. Our Sake Kasu soap transforms your shower into a luxurious, skin-softening ritual. Try it risk-free with our "Love It or Leave It" guarantee.
• •Subject: The Secret Behind Toji Hands Body: Have you ever heard that sake brewers (Toji) are known for having incredibly soft, youthful hands? For centuries, their hands have been immersed in fermented rice—the source of Sake Kasu. We’ve captured this age-old secret, direct from a historic Japanese brewery, in our Skin Nutrient Bar so you can experience its nourishing magic. Uncover the tradition.
• •Image: A steaming shower with the soap bar creating a rich lather. Text: Go Beyond Cleansing. Transform Your Daily Shower Into a Luxurious Skincare Ritual. Nourish every inch of your skin with the fermented rice nutrients of Sake Kasu.
• •Headline: Ancient Wisdom, Modern Clean. Body: Our Skin Nutrient Bar is supercharged with Sake Kasu, an upcycled treasure from Japan’s zero-waste sake brewing process. Each bar is handcrafted in Japan and is 100% free of sulfates, parabens, and silicones. Just pure, skin-loving nutrients for a healthy, luminous glow. Suitable for all skin types.