Tono de Marca

Empowering, Inclusive, Science-backed, High-Quality, Transparent (Strived For), Relatable & Founder-Driven, Combative & Defensive (Perceived by some)

Valores de Marca

• •Inclusivity
• •Quality & Efficacy
• •Integrity & Justice (as portrayed by the founder)
• •Confidence
• •Cruelty-Free & Paraben-Free

Mejores Prácticas

• •Amplify the Positive Core: Consistently lead with messages of inclusivity, scientific backing, product quality, and empowerment ("Own Your Undertone"). Make this the loudest part of the brand voice.
• •Strategic Transparency: While transparency is valued, carefully consider the platform and tone for addressing legal issues or grievances. Aim for factual, professional communication that reinforces brand integrity rather than potentially alienating customers with overly combative or personal social media posts. Perhaps create dedicated blog posts or a specific section for these updates, keeping daily social media focused on products and positive engagement.
• •Show, Don't Just Tell, Inclusivity: Continue to showcase a diverse range of real people using and loving the products. User-generated content can be very powerful here.
• •Focus on Solutions and Benefits: Highlight how SAHI Cosmetics solves a genuine problem for consumers (finding makeup for their undertones) and the tangible benefits of the skincare-infused formulas (healthy, radiant skin).
• •Professional Customer Engagement: While a personal touch from the founder is unique, ensure all customer service interactions, especially public ones, remain professional, empathetic, and solution-oriented. Address negative feedback constructively, perhaps taking detailed discussions offline to resolve specific issues. This builds trust and shows the brand values its customers.

Percepción Social

Positive (Product Focus), Mixed/Negative (Founder Conduct & Controversy), Advocate for Small Business, Innovative

Ejemplos de Copy

• •Headline: Finally. Luxury Makeup That Understands Your Undertone. Body: Tired of "close enough"? SAHI Cosmetics, founded by a scientist, crafts high-performance, skincare-infused makeup that perfectly matches *your* unique undertone. It's not just makeup, it's confidence. Own Your Undertone.
• •Headline: Beyond Coverage. It's Skincare in Your Shade. Body: Why choose between flawless makeup and healthy skin? SAHI Cosmetics delivers both. Our luxury formulas are packed with anti-aging and nourishing ingredients, all while providing a perfect match for your individual undertone. Glow from within.
• •Headline: Join the Undertone Revolution. Body: For too long, finding your true shade felt like a compromise. SAHI Cosmetics is changing that. We celebrate every skin tone and undertone with scientifically formulated, cruelty-free luxury. Discover the difference quality and inclusivity make.
• •Headline: The Science of Your Glow. The Art of Your Confidence. Body: Created with a materials scientist's precision, SAHI Cosmetics offers more than just color. We offer good-for-you luxury that enhances, never hides, your natural beauty. Find your perfect match and let your confidence shine.
• •Headline: Don't Just Match Your Skin. Celebrate Your Undertone. Body: SAHI Cosmetics believes true beauty is about embracing your unique self. Our skincare-infused makeup is meticulously designed to work with your specific undertone, delivering a flawless, radiant finish. Experience luxury that’s made for you.