Tono de Marca

Aspirational & Elegant, Authoritative & Established, Helpful & Informative, Value-Oriented, Professional

Valores de Marca

• •Quality & Craftsmanship
• •Style & Design Leadership
• •Heritage & Tradition
• •Customer Satisfaction & Service
• •Variety & Selection

Mejores Prácticas

• •Emphasize Heritage with a Modern Twist: Consistently weave in the brand's long history (100+ years) to build trust and authority, but always connect it to contemporary styles and modern living needs.
• •Use Refined and Evocative Language: Employ descriptive adjectives that convey quality, elegance, and comfort (e.g., "luxurious," "hand-crafted," "timeless," "chic," "inviting") while remaining accessible.
• •Focus on Solutions and Inspiration: Frame product descriptions and marketing messages around how Safavieh helps customers create their dream homes. Offer styling tips and showcase how different pieces can work together.
• •Maintain Transparency and Manage Expectations: While highlighting quality, be realistic. If certain products require specific care or have unique characteristics (like natural fiber rugs that may shed initially), provide this information clearly to build trust, especially given some customer feedback on this.
• •Showcase Customer Love (Authentically): Leverage positive customer testimonials and user-generated content (#Safaviehhome) in marketing materials to build social proof, while also actively monitoring and addressing customer concerns publicly and professionally to demonstrate a commitment to service.

Percepción Social

Positive perception as stylish, good-quality home furnishings, especially rugs, at a reasonable price point. A trusted brand associated with designer looks and a wide selection, but some mixed reviews regarding customer service and product durability.

Ejemplos de Copy

• •Headline: Timeless Design, Modern Living. Discover Safavieh. Body: For over a century, Safavieh has crafted home furnishings that blend enduring quality with the latest styles. Explore our collections and find the perfect pieces to tell your home's story. From luxurious rugs to statement furniture, create a space you'll love for years to come.
• •Headline: Elevate Your Everyday. Body: Experience the Safavieh difference. We believe beautiful design shouldn't be out of reach. Discover high-quality craftsmanship, a diverse range of styles, and the perfect accents to transform your house into a haven of comfort and elegance.
• •Headline: Curated for You. Designed to Last. Body: At Safavieh, we don't just sell furniture; we offer inspiration. Our expertly curated collections and available design services make it easy to bring your vision to life. Invest in pieces that are as durable as they are beautiful.
• •Headline: The Foundation of a Beautiful Room? It Starts with Safavieh. Body: From plush, hand-knotted rugs that anchor your space to chic sofas that invite conversation, Safavieh provides the building blocks for exceptional interiors. Explore a world of texture, color, and unparalleled style.
• •Headline: Style That Speaks Volumes. Quality You Can Trust. Body: Find furnishings that reflect your unique taste without compromising on quality. Safavieh brings you designer-inspired looks and enduring craftsmanship, ensuring your home is both stylish and welcoming. Shop now and discover the art of fine living.