Tono de Marca

Sophisticated, Minimalist, Aspirational

Valores de Marca

• •Timeless Design over Trends
• •Quality and Craftsmanship
• •Understated Luxury
• •Sustainability and Conscious Consumption
• •Cultural Respect

Mejores Prácticas

• •Use Evocative and Elegant Language: Employ a sophisticated vocabulary. Instead of "high-quality," use "impeccable craftsmanship." Instead of "looks good with anything," use "effortlessly versatile." Words like "sculptural," "heirloom," "ode," and "curated" align with the brand's refined identity.
• •Tell the Story of Longevity: Every piece of copy should reinforce the value of "buying once, and buying well." Frame products as investments and future heirlooms, directly countering the narrative of fast fashion.
• •Emphasize Material and Origin: Regularly mention the use of "Italian leather," "alt-leather," "hand-painted edges," or "brass hardware" to justify the premium price point and highlight the commitment to quality craftsmanship.
• •Maintain a Minimalist Tone: Just as the designs are stripped of unnecessary elements, the copy should be clean, concise, and confident. Avoid exclamation points, excessive adjectives, or overly casual slang. Let the message's substance provide the impact.
• •Weave Values into All Communication: Connect product features to brand values. When mentioning the "Alt-Leather" collection, frame it as a conscious, sustainable choice. When describing a classic design, connect it to the value of timelessness and anti-trend philosophy.

Percepción Social

Overwhelmingly positive, positioned as a 'cult-favourite' and 'beloved' Australian accessories label. Perceived as a go-to brand for well-made, stylish bags without conspicuous branding, offering unique designs, quality craftsmanship, and successful positioning in the accessible luxury niche.

Ejemplos de Copy

• •Introducing the Colette Bag. A study in sculptural form and modern restraint. Handcrafted from supple Italian leather, its clean lines are designed not for a single season, but for a lifetime of moments. Your new heirloom awaits.
• •Redefining the essentials. Discover the latest from Rylan.
• •The Small Satchel is an ode to classic design, reinterpreted for the woman of today. Its structured silhouette and signature brass buckle exude a timeless elegance, while the adjustable strap offers versatile wear from day to night. Meticulously crafted as a trusted companion for years to come.
• •Rylan was born from a desire for the permanent in a world of the fleeting. We believe in the beauty of pieces that tell a story, that age with grace, and that become an extension of you. By recalling beauty from the past, we create timeless heirlooms for the modern woman.
• •Tired of trends? Invest in timeless. Rylan creates luxurious leather and alt-leather handbags that last a lifetime. Minimalist design, exceptional quality, and zero logos. Discover your forever bag.