Tono de Marca

Heartfelt, Relatable, and Passionate.

Valores de Marca

• •Personalization and Customization
• •Emotional Connection
• •Artisanal Quality
• •Community and Giving Back
• •Authenticity

Mejores Prácticas

• •Always circle back to the brand's origin story. Remind the audience that the shop was founded by a pet lover for pet lovers. This reinforces authenticity and emotional connection.
• •Continue using a personal and direct tone. The owner's voice ("I," "my") is a key asset. Addressing the customer as "you" creates a one-on-one conversation, making them feel seen and valued.
• •In a world of automation, stress the human touch. Use words like "hand-drawn," "crafted with love," "artisanal," and "custom-created" to highlight the quality and care that go into each product.
• •Instead of saying "our products are emotional," describe the feeling. Use phrases like "a keepsake to cherish forever," "the perfect gift to honor a furry friend," or "celebrate the paw prints on your heart."
• •Regularly mention the charitable component in a natural way. Feature the "rescue of the month" in emails and social media posts. This reinforces the brand's community values and gives customers another positive reason to purchase.

Percepción Social

Customers and the public perceive Rustic Paws Shop as a trusted, high-quality small business with a personal touch. The brand is highly regarded for its ability to create emotionally resonant products. Customer testimonials consistently praise the excellent communication and the quality of the final product, affirming that the items meet or exceed their expectations. The brand is seen not just as a store, but as a way for pet lovers to celebrate and memorialize their beloved animal companions.

Ejemplos de Copy

• •From a photo on your phone to a portrait you can wear close to your heart. ❤️ We love nothing more than seeing your furry family members come to life in our custom, hand-drawn designs. Every sweater we make is packed with love, because we know it’s more than just a sweater—it’s a hug from your best friend. #RusticPawsShop #PetPortrait #DogMomLife #WearYourLove
• •Your Pet, Perfectly Portrayed. We turn your favorite photos into custom, hand-drawn apparel and art that celebrates the bond you share. Shop the collection.
• •Created from your favorite photo, this cozy sweater features a hand-drawn portrait of your pet, meticulously crafted to capture their unique spirit. I started this shop because I wanted a sweater with my own pups on it that felt truly personal, and I pour that same love and energy into every piece I create for you. It's more than just apparel; it's a wearable piece of art that keeps your best friend close. Just upload your photo, and I'll handle the rest with love.
• •A little something for the pet lover’s soul… Plus, see which rescue we're supporting this month!
• •It all started with a simple idea: I wanted a sweater that truly looked like my dogs. What began as a personal project in 2021, fueled by a need for a creative outlet, has grown into a community of passionate pet lovers. Rustic Paws Shop is for every 'crazy dog mom' and 'proud pet dad' who knows that our animals aren't just pets—they're family.