Tono de Marca

inspirational, friendly, and down-to-earth

Valores de Marca

• •Empowerment
• •Passion
• •Affordability & Quality
• •Customer-Centricity
• •Curated Style

Mejores Prácticas

• •Lead with the "Why": Always connect your copy back to the founder's story and the mission of empowerment. Start with the passion and purpose behind the product, not just its features.
• •Use a Personal & Direct Voice: Write as if you are speaking to a friend. Use pronouns like "you" and "your" to make the customer feel seen and understood. Infuse copy with the founder's personal voice ("We love this because...").
• •Emphasize "Affordable Style," Not "Cheap Clothes": Frame the pricing as a key benefit that makes great style accessible to everyone. Use phrases like "style without the splurge," "smart luxury," or "affordable quality" to maintain a high-value perception.
• •Tell Micro-Stories: For each product or collection, create a small narrative. Where would you wear this? How does it make you feel? This turns a simple piece of clothing into part of a lifestyle.
• •Encourage and Leverage User Content: Since there's no social media presence, a key strategy should be to encourage reviews and photos on the product pages. In email campaigns, ask customers to share their looks and feature them (with permission). This will build social proof and reinforce the brand's community-oriented feel.

Percepción Social

a small, trustworthy business rooted in a relatable founder's story, aiming to be seen as a go-to source for trendy, budget-friendly fashion, distinct from large, impersonal retailers

Ejemplos de Copy

• •Hand-picked for you: Our new collection is here!
• •Confidence looks good on you. ✨ Our new 'Weekend Getaway' dress was chosen to make you feel as amazing as you are. Effortless style, affordable price. Tap to shop the look!
• •From a College Dream to Your Closet. Shop Styles That Tell a Story.
• •More than just a tee, it's a statement. Made from ultra-soft cotton for all-day comfort, this top is your new go-to for effortless cool. We love it because it’s fun, fearless, and lets you be you. Pair it with your favorite denim and you're ready to go!
• •Tired of fast fashion that doesn't last? At Rustic Designs Boutique, we believe in great quality and real style at prices you'll love. Founded on a passion for helping women shine. Discover your new favorite outfit today.