Tono de Marca

Aspirational, Accessible, Empowering, Friendly, Community-Oriented, Trendy, and Informative.

Valores de Marca

• •Affordability
• •Customer-Centricity
• •Trend Consciousness
• •Quality Commitment
• •Accessibility
• •Sustainability and Community

Mejores Prácticas

• •Balance Aspiration with Affordability: Always pair high-fashion language with a reminder of the brand's value proposition (e.g., affordable, smart price, attainable style) to reinforce the core brand promise.
• •Amplify Social Proof and Community: Consistently use calls-to-action that encourage user-generated content (e.g., 'Show us your style with #RunwayFashionista') and feature customer photos and testimonials to build trust and authenticity.
• •Lean into Your Unique Selling Proposition (USP): Highlight the unique offering of custom-made clothes from Thailand. Create dedicated content explaining this service's process and benefits to differentiate the brand.
• •Practice Strategic Transparency: Be upfront and positive about the business model. Frame the direct-from-overseas shipping as a benefit, such as 'cutting out the middleman to keep prices low for you.'
• •Maintain a Unified, Empowering Voice: Ensure the tone remains consistent across all touchpoints, from emails to social media and customer service. Every piece of copy should be empowering, friendly, and aligned with the mission of making customers 'look and feel amazing.'

Percepción Social

The brand projects an image of being a trusted, globally recognized entity with highly satisfied customers, aiming to be perceived as a go-to source for affordable, stylish, and quality clothing. For prospective customers, perception is likely one of cautious optimism due to the direct-from-manufacturer model, which may be associated with potential challenges like shipping times or quality inconsistencies without extensive independent reviews to validate claims.

Ejemplos de Copy

• •That scroll-stopping look you saw on the runway? It just landed here. Discover the new collection and own the trend, without the designer price tag. #RunwayFashionista #AffordableLuxury
• •Timeless elegance, delivered to your door. From midi to maxi, find the perfect dress that makes you feel unstoppable. Shop now for free worldwide delivery.
• •Don't just follow trends—set them. Our latest arrivals are curated for the bold, the confident, and the fashion-forward. P.S. Your loyalty points just got a boost!
• •POV: You found the perfect dress that's both chic and affordable. ✨ This is our V-neck Pleated Waist Mini. Style it up or down! #StyleInspo #OOTD #FashionOnABudget
• •High-fashion style. High-quality standards. Prices that make you smile. Welcome to Runway Fashionista.