Tono de Marca

Aspirational yet Accessible, Warm and Inviting, Elegant and Sophisticated, Inspirational and Helpful, Slightly Understated

Valores de Marca

• •Quality and Craftsmanship
• •Aesthetic and Design
• •Comfort and Well-being
• •Individuality and Personal Expression
• •Inspiration and Curation

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., warm, elegant, inspirational), preferred vocabulary (and words to avoid), and a mission statement. Share this with anyone creating content.
• •Focus on "Hygge" and Comfort: Consistently weave in themes of coziness, well-being, and creating a harmonious home environment. Use sensory language that evokes comfort and tranquility.
• •Emphasize Quality and Design: Highlight the craftsmanship, materials, and thoughtful design behind each product. Speak with sophistication but avoid overly technical jargon unless explaining a specific benefit.
• •Inspire, Don't Just Sell: Frame product descriptions and social media posts around the lifestyle and feelings the products enable, rather than just their features. Offer tips, ideas, and inspiration.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic (clean, modern, high-quality imagery). The words should feel like a natural extension of the visuals. Review copy regularly to ensure it still reflects the brand's core values and desired perception.

Percepción Social

Stylish and Trendy, Good Quality (Potentially), Aspirational, Customer-Focused (Potentially), Niche (Possibly)

Ejemplos de Copy

• •Create your sanctuary. ✨ Our new collection of artisanal vases brings a touch of serene elegance to any corner. Discover handcrafted beauty that tells a story. Shop now at univile.com. #UnivileHome #ArtisanalDecor #ModernSanctuary #HomeStyling
• •Warmth & Wonder: Transform Your Living Room with Univile
• •Curated Designs for a Life Well Lived. Explore Univile – Where Style Meets Comfort.
• •There's nothing quite like curling up with a good book in a space that feels truly your own. At Univile, we believe your home should be your haven. Let's explore how to craft the perfect cozy reading nook, a little corner of comfort designed just for you...
• •What's the one Univile piece that would perfectly complete your dream living room? 🛋️ Share your vision with us! #UnivileDreamSpace #HomeInspo #InteriorStyling