Tu Voz de Marca

    Análisis de Voz de Marca

    Detalles del Análisis

    Marca:rum-and-raisin-studio.myshopify.com
    Idioma:en

    Tono de Marca

    Empathetic, Playful, Relatable, Authentic, and Encouraging (with a touch of realism)

    Valores de Marca

    • Empathy
    • Mental Well-being & Self-Care
    • Authenticity & Relatability
    • Creativity & Originality
    • Community & Connection
    • Playfulness & Joy
    • Handmade & Local Support
    • Helpful & Effective

    Mejores Prácticas

    • Emphasize Tanvi Parulkar's personal experiences with anxiety, ADHD, and depression to maintain authenticity.
    • Incorporate 'silly drawings' and humor to make mental health discussions approachable and less intimidating.
    • Use empathetic and supportive language to connect with the audience on a personal level and foster a sense of community.
    • Highlight the 'artist-owned' and 'handmade' aspect to showcase the brand's commitment to original designs and local vendors.
    • Feature customer reviews and testimonials that praise the products' positive impact on mental well-being to build trust and credibility.

    Percepción Social

    A supportive and creative brand that provides relatable and humorous tools for mental well-being, fostering a sense of community and making individuals feel understood and less alone.

    Ejemplos de Copy

    • "Illustrations for your inner child! Making you feel seen and less alone."
    • "Silly drawings for serious feelings."
    • "Creating playful, non-intimidating tools for daily mental health care that inspire curiosity, encouragement, peace, and a sense of belonging."
    • "Our Ominous Positivity Cards: A grounded, slightly cheeky approach to positivity."
    • "Think 'feel-good,' 'illustrated,' and often 'funny' products with themes of healthy productivity and planning."

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