Tono de Marca

Aspirational yet accessible, professional and passionate, with a focus on storytelling and heritage; warm and inviting, aiming to connect with the customer's idea of home, speaking with reverence about craftsmanship.

Valores de Marca

• •Aesthetics, Assured Quality, and Ageless Durability
• •Craftsmanship and Heritage
• •Accessibility and Value
• •Customer-Centricity

Mejores Prácticas

• •Lead with the "Handmade" Story: Always emphasize the human element. Use words like "artisan," "craftsman," "hand-woven," and "story" to reinforce the brand's core value of authentic craftsmanship.
• •Use Aspirational and Emotive Language: Connect with the customer's emotions about their home. Use phrases like "the heart of your home," "define your space," "woven with story," and "carpets that say home" to create an emotional connection.
• •Highlight the "Three A's": Weave the core values of Aesthetics, Assured Quality, and Ageless Durability into product descriptions, ads, and social media posts to build trust and justify the product's value.
• •Maintain a Warm and Accessible Tone: While the product is premium, the tone should never be exclusive or intimidating. Frame the brand as a partner in creating a beautiful home, ensuring the language is inviting and clear.
• •Incorporate "Made in India" with Pride: Consistently mention the brand's Indian heritage. This is a key differentiator and a point of pride that resonates with the target audience and reinforces the authenticity of the craft.

Percepción Social

Premium yet approachable Indian home decor brand, perceived as a reliable source for authentic, handcrafted rugs that offer a blend of traditional craftsmanship and modern design. Strong emphasis on "Made in India" resonates positively with the domestic audience, contributing to an image of a trustworthy company.

Ejemplos de Copy

• •Woven with Story, Designed for Your Home. Discover handcrafted rugs that bring artistry, quality, and warmth to every room.
• •From the artisan's loom to your living room. ✨ Introducing the 'Mehr' Collection—where timeless tradition meets modern design. Each rug is 100% handmade by our skilled Indian craftsmen, carrying a story of its own. Tap to explore the collection and find the soul of your space. #Rughz #HandmadeRugs #MadeInIndia #HomeDecor #CarpetLove
• •Headline: Don't Just Decorate. Define Your Home. Body: Your home is your story. Let a Rughz carpet be the foundation. We believe in quality you can feel and durability that lasts. Shop our collection of authentic, handcrafted rugs and get 10% off your first order. Because every Indian home deserves a masterpiece. Call to Action: Shop Now
• •Inside: The Art of Handcrafted Living
• •Embrace free-spirited style with this stunning handmade rug. Crafted with passion, its intricate patterns and rich textures are a testament to ageless Indian artistry. Perfect for adding a touch of soul and comfort to any space, this piece isn’t just a rug—it's a conversation starter.